Did you know the average return on investment (ROI) of social media is 250%?
This means for every $1,000 you invest in social media, you should expect about $2,500 back in return.
Not bad, right?
Well, on the other hand, the average ROI of email is 3600%.
So, for every $1,000 you invest into email, you should expect about $36,000 back in return.
Does this mean you should ditch social media altogether and only focus on email?
Absolutely not.
Instead, you should leverage both social media and email to grow and nurture your audience.
The two channels go hand-in-hand.