Landing pages are valuable real estate for promoting your personal or company brand
Landing pages are an essential part of all your marketing campaigns. They are critical for making a good impression on your prospects and turning them into high-quality leads or converting.
It doesn’t matter how much you pour into your marketing, if you have a bad landing page, you might as well be pouring your money down the drain.
If you’d like to have your landing page do what it’s built to do, check out our list of landing page best practices and use it to optimize yours for better conversions.
Make your landing page stand out and engage your audience
1. Set goals for your landing page
Every landing page you build should have a clear goal. If they don’t, how will know if they are performing above or below expectations?
Is your landing page meant to introduce you, sell a product, collect contact information, or give visitors instructions they should follow?
Having a clear goal for your landing page simplifies your design process and helps you match the expectations of visitors.
Visitors expecting to give you their contact information should not be landing on a page making them an offer out of the blue or a page unrelated to the ad or link they clicked.
2. Keep your landing page design simple
When designing your landing page, remember that less is more.
A landing page should only have relevant and essential information. Any irrelevant information on your page will detract from your main message and risks your prospect missing the crux of what you want them to know or do.
The structure of your landing page is also important. Your page should flow and take your visitors on a journey through what you want them to know and right to the end, without losing or overwhelming them.
Lastly, you should have only one call to action on your landing page. Your prospect should know exactly whether you’d like them to buy, leave their contact information, join a waitlist, set an appointment, or subscribe to a newsletter.
Having more than one call to action or being ambiguous with your instructions will hurt your conversions.
3. Keep the action above the fold
Keeping the action above the fold simply means making the most of the space that is visible on the screen before someone scrolls.
The moment a visitor lands on your page, they should be greeted by your most important message. In other words, you should get to the point fast because there is no guarantee that your visitor will be spending a lot of time on your page.
Use the real estate at the top of your page for a compelling headline, a one-line summary of what you are about, and your call to action.
Do not try to squeeze every last bit of information you can above the fold. Use the top of your page wisely to get people hooked, and then use the rest of the page to drive your point home with testimonials, case studies, and guarantees.
4. Use Social Proof
Social proof is one of the most important parts of your landing page. It increases your conversions by reassuring prospects that you deliver on your promises and that others can attest to that.
Having testimonials and reviews on your page will up your credibility, help resolve objections, and allay any worries potential customers might have.
Having customers send you video reviews, connecting your landing page to Google My Business, and disclosing as much information about previous customers as you can, will increase your trustworthiness and dispel any suspicion that your reviews are fake.
5. Ue compelling goal-specific copy
The copy you use can make or break your landing page. If it is not compelling or focused it will fail to grab your prospects’ attention and relay the message you want.
Your copy should be flowing and easily readable. It should be short, simple, and focused on the goal you want to achieve. The copy you use to collect contact information will be entirely different from the copy you use to drive sales or convince potential customers to join a waitlist.
You should use paragraphs, bullet points, headings, and subheadings to keep your copy clean, structured, and easily digestible. If your visitors can’t make heads and tails of what you are saying, you won’t get the results you’re after.
6. Use high-quality media
Landing pages are all about making a strong impression, and for that, you need beautiful, bold, and striking images.
Having high-quality media, be it images or videos of yourself, your services, or products, makes your page engaging and attention-grabbing. It excites the mind and you convey a lot more than you could with just words.
The quality of media you use speaks to the standard people can expect from you. Using high-quality images and videos that show you and your products or services in all your glory will leave a strong impression that people won’t be quick to forget.
7. Use mobile-responsive design
Your landing page should be responsive and viewable on many different devices because you can never be sure what device a prospect will use to visit your page.
According to Statista, 58.9% of web traffic in the second quarter of 2022 came from mobile devices. That means having an unresponsive landing page will cost you dearly with the majority of people visiting your site.
If your landing page is not easily viewable on mobile devices, many will forgo trying to look at it and find an alternate solution that gives them a better experience.
Limit the number of interactive features on your mobile pages, use smaller images that fit smartphone screens, and don’t be afraid to shift layouts to make your content look better.
8. Optimize your landing page’s load speed
Very few things are as frustrating as a page that takes forever to load. It’s so frustrating that after three seconds most people will start leaving your page.
Avoid adding unnecessary elements to your site. Having elements that don’t serve a specific purpose will increase your load time and drive away visitors.
If you don’t want to miss out on potential customers, use Google PageSpeed recommendations to optimize your page and get it loading as fast as possible.
Once you’ve followed all the Google PageSpeed recommendations, you can also check out Google’s AMPs (Accelerated Mobile Pages) to get your pages loading near-instantly.
9. Test your landing page
Following best practices is a great starting point for making better landing pages, but you should continually test your page to find every possible you can.
Tools like Crazy Egg, Usability Hub, Unbounce, Optimizely, and many others will help you understand how people are engaging with your site and what you can improve about it to increase conversions.
You should also be experimenting and A/B testing to find the best layouts, elements, and copy for your landing page. It’s easy to default to what looks good, but if you want to achieve your goals, you should make data-driven decisions about the changes you implement on your page.
10. Update your page regularly
Last, but certainly not least, you should update your landing page regularly to ensure you have the most up-to-date information on there.
Having inaccurate information on your page is an amateur move and it might leave you with a lot of disappointed prospects not very interested in your apologies. Save yourself the embarrassment and update your page regularly.
Once you have a great new personal landing page, you’ll be ready to supercharge your audience growth with Hypefury!
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