Linkedin is the world’s biggest professional network with 810 million users in 200 countries. And now you have the chance to automate your Linkedin account and schedule Linkedin posts thanks to our unique Linkedin scheduler. Boost your Linkedin marketing campaign right now!

Are you or your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? LinkedIn is underutilized when compared to other social networks and therefore it makes sense to get on it as soon as you can.

A lot of individuals are actively creating content on LinkedIn that has the ability to get shared on the platform to get maximum reach. This enables the networking effects to kick in, in turn, helping people reach wider audiences

This guide is full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.

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What is LinkedIn marketing?

Linkedin marketing is the process of:

– Making connections
– Generating leads
– Improving brand awareness
– Building professional relationships and partnerships
– Sharing content
– Driving traffic

Marketing, as people say, is about making more people know better about the thing you are marketing.

LinkedIn Marketing is no different.

If you are a brand, LinkedIn Marketing is about telling more people about YOUR BRAND.

If you are an individual, LinkedIn Marketing is about telling more people about YOU.

What’s a good LinkedIn marketing strategy?

LinkedIn marketing

A good marketing strategy helps you to accomplish your goals.

Hence, the first step is to establish your goal i.e. finding your objective

Step 1: Find your objective

What is an objective?

The objective in this context means, what do you want to achieve from LinkedIn?

 

Of all the possible objectives in the world, yours will fall in one of the following 3 categories:

  1. Generating leads for your business or as a freelancer
  2. Building a personal brand
  3. Finding a job

Now, a natural question would be, “Can I have multiple objectives?”

The answer to that question is YES! You can have multiple objectives…

But, you should just focus on one objective. Other objectives will automatically happen once you find your focus.

If the first thing you want to achieve from LinkedIn is to find a job – focus on that. Other objectives will take care of themselves.

Step 2: Find your target audience

Based on your objective, you need to decide on a Target Audience.

Lead Generation

If you want to generate leads from LinkedIn, here’s how your define your target audience.

Note: Lead generation is done through your personal page, not a company page. a company page is meant for branding and employee advocacy.

To understand who your target audience is for lead generation, you need to ask yourself 3 BIG questions:

  1. Who do you help?
  2. What do you help them achieve?
  3. How do you do that?

 

Remember: You should spend some time answering these questions and try to be as specific as you can.

Let’s take an example:

Let’s say you help e-commerce brands in the health and wellness niche. This is the answer to the “who do you help?” question.

You help them get more revenue. This is the answer to “What do you help them achieve?”

Let’s say you use email marketing. This is the answer to “How do you do that?”

You have answered the 3 BIG questions.

Now, when you combine your answers to the 3 BIG questions, you’ve defined what your profile is gonna be about.

From the above answers, your profile statement is “I help e-commerce brands in the health and wellness niche to get more revenue by using email marketing. ”

The formula is very simple: who do you help? + what do you help them achieve? + how do you do that?

Some more examples that you can take cues from:

– I help SaaS companies improve their retention using copywriting
– I help founders raise money by helping them create awesome pitch decks
– I help lawyers get more clients using digital marketing

Personal Brand

To understand who your target audience is for building a personal brand, you need to ask yourself 2 BIG questions:

1. Who are you?

You could be a software engineer, a digital marketer, or a growth hacker. You could be a lot of things. But for LinkedIn, focus on the main thing you want to advertise and stick to it.

2. Who could benefit from you?

People you can help through your content or time is what you mention here.
If you are a software dev, fellow software devs could benefit from you.
If you are an agency owner, potential clients and fellow agency owners could benefit from you.

This question basically means, “What kind of people SHOULD follow me?”

When you know the answers to these questions, you’re good to go.

Jobseeker

To understand what your target audience is as a job seeker, you need to ask yourself 3 BIG questions:

1. What do you do?

Are you a lawyer or a digital marketer?
Are you a programmer or a chartered accountant?

What do you do for a living is what you should answer here.

In cases where you want to switch careers, the answer should be the career you’re looking to switch to.

2. What are your dream companies?

Make a note of at least 5 dream companies.

3. Who could get you an interview?

If you’re looking to get into software development, Senior Software Developers are good people to contact.

If you’re looking for a product-based role, the Head Of Product is a good person to reach out to.

Reach out to people in senior roles in your dream companies.
Reach out to people in similar roles in your dream companies.

Step 3: Profile optimization

There are a lot of things that need to be taken care of to truly optimize a profile.

To start with, it’s enough to optimize the following 4 things:

The right profile picture

Your profile picture is your calling card on LinkedIn – it’s how people are introduced to you and (visual beings that we are) it governs their impressions from the start.

A background photo

Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context, and shows a little more about what matters to you.

A catchy headline

Don’t just make your headline a job title. Be creative and optimize for the target audience you’re targeting

Summary

Turn your summary into your story. Your summary is your chance to tell your own story – so don’t just use it to list your skills or the job titles you’ve had.

For more information, click here.

After taking care of these 3 steps, you should start creating content.

I’m sure you’ve heard of the adage “content is the king”. That’s right. It is.

So you need to start creating content that embeds virality.

Virality enables eyeballs.

More the eyeballs, the more widespread the marketing message.

And the more you will grow.

Why LinkedIn followers are important

LinkedIn followers

Social media is where opinions are formed and decisions are made.

57% of decisions to buy are made before any contact with a brand.

LinkedIn helps businesses and individuals to build, engage, and grow. As a result, LinkedIn followers become extremely important.

These followers read your content, engage with it, and offer feedback. They make buying decisions about your product based on the character you show with your content.

Things that your LinkedIn followers will do:

Engage with your content

Your followers will engage with your content.

The way LinkedIn works – your post will be shown to the followers of the people who have liked or commented on your post

This way your content reaches a wider and wider audience and helps you to grow on the platform.

They make it easy to get lucky.

Smart people know ‘how’ to get lucky and LinkedIn enables that smartness for you.

When you have a decent number of followers, opportunities come to you.

That feels great, doesn’t it?

Not doing anything in the direction of wanting opportunities, and still getting them.

That’s what LinkedIn followers enable.

Followers = credibilty

If 10000 people follow you, a message coming from you is more credible than a person with 500 followers.

And there is no point in arguing whether followers should bring credibility.

Because it does.

So start growing.

Best ways to grow a LinkedIn audience

Growing an audience on LinkedIn is no rocket science.

Here are 3 ways you should go about growing your audience:

1. Personalize your LinkedIn connection requests

Your first 5000 followers on LinkedIn are the most important. These followers engage with your content in the early days and set the stage for your posts to rake in new followers.

As a result, it’s important to choose your first 5000 connections carefully.

If your goal on LinkedIn is to build a personal brand around marketing, you shouldn’t connect with people who are into programming. Because they won’t relate to your content and hence will not engage with it.

Therefore, the first thing you need to know is how to send personalized connection requests.

It’s important to connect with people in a way that puts them at ease. Hence, when you’re scrolling through the “People You May Know” section on LinkedIn, don’t simply click the “Connect” button and send off a generic connection request.

Instead, visit the individual’s profile page and click the “Connect” button there. This will open up a box that lets you add a personal note with the connection request, like “Your recent post about influencer marketing really changed my perspective. Thanks for that. Let’s connect and talk about this more?”

2. Break growth goals down into achievable chunks

Growing is easy when you know what to do today.

The key to setting goals is to make them realistic and time-bound.

Instead of setting a goal of going from 500 connections to 1500 connections in 1 month, set a goal like “250 connections a week”

Instead of saying I’ll write 30 LinkedIn posts in 1 month, set a goal like “1 post a day”.

It’s all about perspectives.

And remember this quote by Matthew Kelly, “Most people overestimate what they can do in a day, and underestimate what they can do in a month. We overestimate what we can do in a year, and underestimate what we can accomplish in a decade.”

3. Write and publish

This is the most essential ingredient in the recipe to grow on LinkedIn.

If you can’t write and publish consistently, you’re uninviting people from engaging with your profile.

So, it’s important to write consistently over a long period of time.

With that, you’re giving your posts more chances to be discovered by people.

It’s simple maths.

What’s a LinkedIn automation tool?

A LinkedIn automation tool helps you to schedule your posts to LinkedIn.

If you want to post content on LinkedIn consistently, it’s a good option to opt for an automation tool.

You can schedule posts weeks in advance if you want.

Since you have scheduled your content, you have more time at hand to engage with other people and their posts.

Tools like Hypefury and Buffer are LinkedIn automation tools that help you in scheduling content.

What can Hypefury do for you?

Hypefury can help you schedule posts to Linkedin using its Queueing feature.

All you need to do is connect your LinkedIn account with the tool.

And Hypefury will take care of posting your content on Linkedin on the date and time you specify.

Not just that, you can crosspost the same post to multiple social media platforms.

If you wrote a nice tweet, you can post it on LinkedIn, Instagram, and Facebook with just 3 clicks.

If you maintain uniformity in your content on all platforms, it becomes easier for people to find you.

You should be focused on one platform to grow on in the beginning, but at the same time, you should not neglect other platforms.

That’s what Hypefury helps you to do.