LinkedIn is a social networking site for professionals that can be used to connect with others, find jobs, and grow your brand.
LinkedIn has over 800 million members in over 200 countries and regions and allows you to create a professional profile, connect with others, and join groups relevant to your industry or interests.
You can also use LinkedIn to post updates about your company or products and promote your brand to a wider audience.
LinkedIn Scheduler App to Automate & Monetize Linkedin
And now you have the chance to automate your Linkedin account and schedule Linkedin posts with Hypefury LinkedIn Scheduler.
This mind-blowing tool from Hypefury is exclusive for people who are trying to grow on LinkedIn with the help of automation and scheduling.
To improve brand awareness, build your network, boost leads and conversions, and increase revenue, this app from Hypefury will help you in every aspect.
Among a lot of individuals creating content on LinkedIn, this app from Hypefury would be your unfair advantage to get maximum reach in turn enabling the networking effects to kick in and helping you reach wider audiences.
This guide is full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business. Starting with
What is LinkedIn Brand Marketing?
LinkedIn brand marketing is the process of using LinkedIn to build relationships and connect with potential customers. This can be done by creating a company page, sharing content, and engaging with other users.
LinkedIn isn’t just for updating your CV these days, it’s a forum for building a captivated and engaged audience that is ready to absorb and consume both professional and personal content.
LinkedIn brand marketing is an important part of any social media marketing strategy. It can help you reach a large audience of professionals, build relationships, and generate leads.
Branding on LinkedIn is a combination of activities that help you build your brand’s presence and visibility on the platform.
- Your company can achieve visibility and maximum exposure in your industry.
- You can create an image for your company or persona that’s recognizable and memorable.
- You can also make your company seem trustworthy, reliable, and attractive to potential customers.
That way, anyone who sees your brand can instantly identify who you are, what you do, and what you stand for.
For example, SAP keeps its LinkedIn brand marketing both entertaining and relevant to the more than 3 million followers.
Why Should Your Brand be on LinkedIn?
As the world’s largest professional networking site, LinkedIn provides an incredible opportunity for brands to connect with potential customers and build relationships.
It is also the largest digital business-to-business (B2B) sales platform, where professionals are now spending more time than ever before.
But what are the specific advantages of LinkedIn marketing for brands? Let’s take a look.
Before that, you can have a look at American Express took efforts to produce high-quality content, thus, gaining high engagement and attracting many business travelers.
LinkedIn offers unparalleled targeting options for businesses
When you create content on LinkedIn, you can target by factors including job title, company size, industry, and even specific keywords that members have included in their profiles. This means that your content has a much better chance of being seen by members who are actually interested in what you have to say – making it more likely to lead to conversions.
LinkedIn is a great platform for thought leadership content
By sharing high-quality articles, infographics, and other forms of content that offer value to your target audience, you can position your brand as an expert in your industry – which can help to attract new customers and business opportunities.
LinkedIn provides an excellent way to build relationships with other businesses
Through LinkedIn groups, companies can connect with others in their industry to share ideas, collaborate on projects, and develop mutually beneficial relationships. These relationships can be extremely valuable for businesses, providing access to new networks and resources.
So there you have it – three good reasons why your brand should be on LinkedIn!
Here’s a blogpost on Mageplaza for B2B Marketing on LinkedIn. So, by taking advantage of the platform’s unique features and capabilities, you can boost your visibility, build thought leadership credibility, and develop valuable relationships – all of which can lead to increased sales and success for your business.
How to Use LinkedIn for Brand Marketing?
When it comes to brand marketing on LinkedIn, businesses have a number of different options available to them. Perhaps the most obvious way to use LinkedIn for brand marketing is to create a company page. Company pages can be used to share information about the business, such as products and services, company news, and job openings.
And with the advent of content in the recent past, as a brand, you need to focus on creating quality content at a consistent rate. Here are a few ways you can create quality content on LinkedIn:
- Create original, useful posts – While you may be tempted to simply start posting sales content on your company’s LinkedIn page, this approach won’t gain you many followers. Instead, create posts that are useful, informative, and engaging. Use tools like Peppertype.ai, and Copy.ai for generating ideas and writing posts.
- Create visual posts – Many people look to social media for visual stimulation. If you want your posts to really stand out, make sure you include graphics and visual elements. Use Canva to create visually appealing posts.
- Respond to posts – Responding to posts on LinkedIn is a great way to engage with your audience. It also helps you build relationships with potential customers and colleagues.
- Host a LinkedIn Live session – LinkedIn live is a great way to get to know your audience better. By hosting a live session, you can answer questions, promote your brand, and start great conversations.
- Host a LinkedIn Poll – Polls are another fun and interactive way to interact with your audience. You can host a poll on anything, but it’s best to keep it related to your brand and industry.
Another way to use LinkedIn for brand marketing is through LinkedIn ads. LinkedIn ads are targeted based on factors such as job title, location, industry, and other factors. LinkedIn offers a number of different ad types, including text ads, sponsored content, and video ads. LinkedIn also offers lead generation forms, which allow businesses to collect information from potential leads who are interested in their products or services.
In order to create an effective LinkedIn ad campaign, businesses should:
- Develop creative that is visually appealing and speaks to the target audience
- Include a strong call-to-action
- Select the right targeting options to reach the right people
For more queries, you can look at what LinkedIn has to say about ad campaigns.
Finally, businesses can use LinkedIn groups as a way to connect with potential customers and clients. Groups provide a space for like-minded professionals to connect and discuss common interests. Businesses can use groups to promote their products or services, share industry news and insights, or simply build relationships with potential customers and clients.
To create a successful group, businesses should:
- Choose a catchy name and profile image
- Create engaging content
- Moderate discussions and remove spammy posts
The Dos and Don’ts of LinkedIn Brand Marketing
When it comes to marketing your brand on LinkedIn, there are certain dos and don’ts you should be aware of. In this section, we’ll go over some of the most important ones so that you can make the most of LinkedIn as a marketing tool.
The Dos of LinkedIn Marketing
Make use of LinkedIn groups
LinkedIn groups can be a great way to connect with potential customers and clients who have similar interests. Find groups that are relevant to your industry or target market and participate in the discussions – but make sure not to spam the group members with self-promotional content!
Share interesting content
As we mentioned before, one of the best ways to engage with your target audience on LinkedIn is by sharing interesting and relevant content. This could be anything from blog posts and articles to infographics and videos. Whatever you share, just make sure that it is high quality and provides value to your audience. And if you are serious to make an online course, make it, share it with people, grab their attention, then do it. Do it immediately like this.
Engage with other users regularly
Engaging with other users on LinkedIn is a great way to build relationships and get exposure for your brand. When you comment on other users’ posts or join in on discussions, make sure that you add value to the conversation instead of just promoting your own products or services.
The “Don’ts” of LinkedIn Marketing
Ignore your company page
Your company page is one of the first things potential customers and clients will see when they visit your LinkedIn profile, so it’s important to make sure that it is up-to-date and reflects your brand in the best possible light. Take the time to fill out all of the information on your company page, and make sure to include a high-quality logo and cover photo.
Post too much self-promotional content
While it’s important to promote your brand on LinkedIn, you should avoid posting too much self-promotional content. Instead, focus on providing value to your target audience by sharing helpful articles, blog posts, infographics, etc. that will help them in their business or personal lives.
Spam people with messages
Nobody likes being spammed with messages, so don’t do it! If you do need to contact someone directly, make sure that you have a good reason for doing so and that you are respectful of their time.
By following these simple tips, you’ll be sure to make the most out of LinkedIn marketing for your business.
Pro Tips for Using LinkedIn as a Marketer
If you’re new to LinkedIn, and you are trying to scale brands on LinkedIn, these tips will really help you make the most of the platform. Before jumping right in, have a look at these 6 LinkedIn Marketing Strategies which can help you. HERE!
- Optimize your profile. Make sure your profile is optimized by including a professional photo, a detailed summary, and links to your website and social media pages. Having an optimized profile will help you gain followers, but it will also make you more likely to be found on the platform by your target audience.
- Create a company page. This will allow you to post content directly to your company page, which will be helpful as you begin to grow your following.
- Be authentic. As with all other forms of marketing, it’s important to be authentic and genuinely interested in your target audience. You can’t expect to succeed on LinkedIn if you don’t genuinely enjoy the platform and its users.
All in all, LinkedIn is a fantastic platform for businesses of all sizes and industries. With its recent updates, it is now more accessible than ever before, making it a great option for businesses looking to expand their brand. And, do you know this?
LinkedIn has a company page on LinkedIn.
Also, when creating a company page on LinkedIn, businesses or marketers should make sure to include:
- An engaging and keyword-rich description of their products or services
- Regular updates featuring news, insights, and announcements
- Links to the company website and blog
- A complete profile including contact information
- Images and videos
By creating an engaging brand presence on LinkedIn, you can further your brand’s reach while also attracting new customers and talent to your company. Make sure to create a consistent content strategy, and you’ll be well on your way to building your brand on LinkedIn.
Defining your objectives on LinkedIn
What is your objective? – Why are you using the platform?
There are a number of reasons why you should take the time to define your objectives on LinkedIn. This will help you to focus your efforts and make sure you don’t spend time and energy on the wrong things. Make a list of what you want to achieve and then go through the following sections to identify the best ways to achieve them.
Your LinkedIn strategy should be linked to your wider marketing strategy. This means that whatever you aim to do on LinkedIn, you should be able to link it back to your wider objectives. For example, you may want to increase leads from your website. In this case, your main objective for using LinkedIn should be to drive traffic from LinkedIn to your website.
Tips for getting started defining your objectives can include brainstorming ways to target specific audiences based on job title or company size; narrowing down interests or career paths; as well as considering what makes YOU unique so that others can understand how YOUR skills could benefit their businesses or careers!
Defining your audience on LinkedIn
Know your audience – Who are you trying to reach?
By knowing who you’re trying to reach and what type of relationship you want with them, you can tailor your profile and messages accordingly, increasing the chances that they’ll see your content and contact you.
You should already have a good idea of your ideal customer or target audience. If not, you should start by researching who they are and what they need.
If you have existing customers, you can conduct surveys or one-on-one interviews to find out what they need from you. You can also use tools such as Facebook polls or Google surveys to conduct quick surveys online.
You can also use existing data to get an insight into your audience. This can include sales data, website traffic reports, and customer service logs.
Find your target audience – Who are you targeting with your content?
It’s important to understand who your target audience is on LinkedIn so that you can create content that resonates with them.
Your target audience will be different depending on the industry you are in, but there are some general tips that will help you figure out who they are. For example, if you’re a business owner, your target audience would likely be people who work for or own businesses of the same type as yours. If you’re a consultant, your target audience would likely be people who need consulting services.
You will find that the options for targeting your audience on LinkedIn are more limited than on other social media platforms such as Facebook or Instagram. You can choose between targeting by company, job title, function, industry, or education. There is also an option to target people based on their interests.
But as you create content, you will naturally start to see what kinds of people are responding to it.
Ask your audience what they want to hear about
Once you have an idea of your target audience, it’s time to start researching what they are interested in. This can be difficult, but by looking at their profiles and reading their posts, you’ll get a good sense of what they like and don’t like. You might also want to take a look at trends in your industry and see which topics tend to be popular among your target audience.
You can also use the LinkedIn polls feature to ask which of your posts your audience found most valuable. This will help you to focus on the topics your audience found most useful.
Finally, it’s important to share content that is helpful and informative for your target audience. This doesn’t mean writing about topics that only interest them; instead, make sure each post tackles a topic from their perspective or offers something new that they haven’t seen before.
And finally, always stay true to yourself when interacting with your target audience – no one likes someone who pretends to be someone else online (or in person).
Build a community
One of the best ways to build a community on LinkedIn is to create a discussion group.
This allows you to invite your followers to join a private forum where they can share advice, ask questions, and discuss relevant topics with like-minded people. You can create a discussion group through the LinkedIn platform and choose whether it is open or closed.
You can also use the “share what you know” feature to invite your followers to contribute to discussions. This will encourage your followers to join the discussion and participate in the group.
You can also use the “LinkedIn Spotlight” feature to share articles from other influential people. This will help you to foster a sense of community among your followers. It will also give your followers something to engage with and discuss. This can be a great way to increase engagement and encourage participation.
Finding your niche on LinkedIn – What makes you unique?
When using LinkedIn, it is important to have a clear understanding of your objectives and target audience. One way to find your niche on LinkedIn is by searching for groups that are relevant to your interests and profession. When engaging with other professionals in your field, it is important to share quality content that is relevant to them. Another way to stand out on LinkedIn is by engaging in conversations and networking with other professionals. You can also use LinkedIn groups and other features to connect with like-minded individuals and grow your professional network.
How do you create content that will engage your target audience on LinkedIn?
When marketing on LinkedIn, it is important to experiment and try different things to see what works best for your target audience. This can be done by creating content that is shareable and engaging, as well as including CTAs that tell your readers what you want them to do next. You can also use LinkedIn Insights to track your engagement rates and analyze which pieces of content perform the best. As with any marketing campaign, keep experimenting and tweaking your strategy until you find what works best for you and your brand!
Make sure your profile is 100% complete and professionally designed
There are six different tabs on your LinkedIn profile.
- The Overview tab is where you can put your name, current project(s), company, and industry you’re in.
- Education is the tab where you can put your schools or training programs, with their years.
- Experience is where you can include your past jobs with dates and positions.
- Skills is where you can talk about your specializations and interests.
- Publications is where you can put your articles and published works
- Affiliations is where you can include any memberships or positions you hold in organizations.
Update your current job title and function.
Your current job title and function are the first things people who visit your profile will notice. If you’re not happy with how they appear, take the time to update them to something that’s more accurate and representative of your worth. Your work title might influence how others perceive you in the industry, so make sure it accurately reflects your responsibilities and achievements. In case you want an example, look at Shreya Pattar’s Profile.
Use rich media to showcase your professional brand.
In the “Experience” tab, you can showcase your specializations and interests by including rich media. It can be anything related to your job, like a sample report or work plan. You can also use your “Skills” tab to showcase your specializations and interests, such as certifications, memberships, and work-related seminars.
Showcase the skills you want to be known for.
The “Skills” tab is a useful place to add skills you want to be known for – especially if you don’t have any certifications yet but want to let people know about your expertise in a particular area. You can add the skills that are most relevant to your job, industry, and hobbies. For example, if you work in sales and are really strong at projecting sales, you might include forecasting sales as a skill. Similarly, if you’re a web designer with a background in graphic design, you can include graphic design as a skill. For example, look at Jake Ward’s Skill Section.
Don’t forget to show off your educational background and certifications.
If you have any educational background to show off – especially if it’s related to your current job or industry – it’s best to add it to your “Education” tab. And if you have any certifications in your field of work, you can include them in your “Skills” tab. If you’re looking for a job, including your educational history and credentials will help you stand out from the crowd. It’s also a good idea to double-check that all of your certificates are included under the “Skills” page. After all, you want to make sure that hiring managers see your certifications in their entirety, including the date when you earned them.
Add a photo of yourself — an updated one, that is!
Experts say that profile photos are one of the most important parts of your profile. It’s your first impression of the world and you should make sure it’s a good one.
An interesting fact is that studies show that people who view your profile will make their decision about whether or not to connect with you in 6 seconds! That’s why you need to have an optimized profile photo that’s related to your work. You can also update your current photo if it’s not a good representation of your current look.
If you’re in the creative industry, you can use a creative type of photo that relates to your work. In case you want an example, look at Justin Welsh’s Profile Picture.
Be clear about what you want in terms of job opportunities, and when you’re available.
There are two more tabs on your profile. The “Abilities” tab is where you can talk about your professional goals and interests. You can also update your “Experience” tab to include the job opportunities you want to pursue. The “Experience” tab is where you can add the job opportunities you want to apply for. You can also include your availability under the “Experience” tab. As you build your profile, remember that you’re not just building your online profile, you’re also building your personal brand as well.
There are a lot of things that need to be taken care of to truly optimize a profile.
Here’s a short list of things you need to take care of:
- Choose the right profile picture & Add a background photo.
- Have a captivating headline & Make a crisp summary.
- List your skills & Request recommendations.
- Share relevant content & Add comments.
- Post carousels & Publish long-form content.
What can Hypefury do for you?
Hypefury’s features can help you grow on LinkedIn. This is the ultimate tool for helping you supercharge your growth and focus your time on creating and distributing content that will perform the best — in a fraction of the time.
Hypefury Post Inspiration
One of the most basic ways that Hypefury can help you is with basic inspiration.
It’s not easy creating a high volume of content on a daily basis—even though this is the best and most consistent way to grow your audience, deliver value, and catch the attention of the LinkedIn algorithm,
But Hypefury can scour the Internet, Twitter, and LinkedIn for the best content ideas—giving you immediate inspiration that you can modify and put directly into your queue.
Speaking of the Hypefury queue…
Have you ever wanted to save hours and hours in your week? Do you find yourself logging into various social media platforms and wishing that you could just batch your content posting time into one big session?
Hypefury makes this easy, with the queue:
Every one of these slots is a place where you can simply write a new post, pick a time, set it and forget it.
This is LinkedIn audience growth that won’t overwork you or drive you crazy.
Draft posts for a few hours, and let LinkedIn post for you all week long.
Hypefury Post-to-LinkedIn Carousel
Hypefury has a feature that allows you to take your artfully crafted threads and turn them into LinkedIn carousel posts.
Just like how Hypefury turns your tweets into images to post to Instagram, Hypefury will now turn each of your tweets in a selected thread into a beautiful image perfectly made for LinkedIn.
Write Once, Publish Everywhere: With a few clicks, your Twitter thread will become a ready-made piece of LinkedIn Content
These pictures feature all the important information just like how someone would see your tweet if viewing it on Twitter. Your tweet, your username, your profile pic, and your screen name are all visible.
Then each of these images is put together into a PDF that you can download quickly and easily.
This PDF can be uploaded to LinkedIn when creating your carousel and is already set up to fit each tweet on its own slide. In a few simple clicks, you have a thread’s worth of content set up as one of LinkedIn’s most popular post types.
This feature allows you to use the best pieces of content you have for Twitter on another platform without lots of additional effort.
Hypefury Post Categories
This will allow you to organize your posts and have a clear understanding of which posts are performing best, and which ones are not. This will help you re-allocate your time for maximum results.
You can also create subcategories for each of your post ‘genres’ and place them on a schedule. Then as you fill up each category with posts, Hypefury will always pull your posts from the right subset and make sure your calendar is packed with content — exactly the way you want it.
Hypefury – Discover Content and Opportunities for Replies
You can also use the Discover Content feature to find popular content in your niche, and then use this as inspiration to create your own killer posts.
Pick your favorite influencers and interact with them.
Why are LinkedIn followers important?
It is important that users follow your LinkedIn updates in order to be able to share your posts with their own network.
The more followers you have, the greater your network is and the better your messages are likely to be received.
All LinkedIn users can follow you and your updates. That’s why it’s important to regularly post new updates on your profile page so that your followers can stay up to date with all the latest news from your company.
How do you grow on LinkedIn?
How to get more LinkedIn followers
- Use strong keywords in your profile to make it easier for people to find you.
- Connect with other professionals in your field and industry.
- Share interesting and relevant content on your LinkedIn page.
- Engage with others by commenting on their posts and sharing your thoughts.
- Join relevant LinkedIn groups and participate in discussions.
What are some ways to get more LinkedIn followers?
- Use targeted keywords in your profile so that people searching for those terms will find you.
- Share interesting and relevant content on a regular basis to show that you are an active, engaged member of the LinkedIn community.
- Connect with other professionals in your field or industry, and join relevant groups to participate in discussions and network with potential followers.
- Seek out endorsements and recommendations from colleagues, clients, or others who can attest to your skills and expertise.
- Use social media platforms like Twitter and Facebook to promote your LinkedIn profile and content to a wider audience.
How can you make your profile more appealing to potential followers?
- Keep your profile updated with the latest information about your professional life.
- Share interesting and engaging content that will appeal to your potential followers.
- Connect with other professionals in your field and build a network of connections.
- Endorse and recommend others in your field to build up your credibility.
- Seek opportunities to speak at events or write articles to share your expertise with potential followers.
What kind of content should you be posting to attract followers?
- LinkedIn is a powerful platform for business networking, and growing your followers’ list can help you expand your reach and build new connections.
- Posting quality content is key to attracting followers on LinkedIn – focus on sharing helpful, informative, or thought-provoking articles, infographics, videos, or other types of content that will resonate with your target audience.
- Be active and engage with others on the platform – comment on and share other people’s content, join groups and participate in discussions, and connect with potential customers or clients.
- Use relevant keywords and hashtags to ensure your content is discoverable by those searching for topics related to what you do or offer.
- Regularly update your profile and keep it complete and accurate – this helps you appear more credible and trustworthy to potential followers (and customers).
How to increase engagement with your LinkedIn followers
- Keep your content interesting and relevant to your audience.
- Use eye-catching visuals, including images, infographics, and videos.
- Engage with other users on LinkedIn by commenting on their posts and sharing insightful thoughts of your own.
- Create compelling headlines that make people want to click through to read your content.
- Use helpful hashtags to make your content more discoverable by those who are interested in the topics you’re writing about
Why is engagement important?
- Engagement is important because it helps you build relationships with your followers.
- When you engage with your followers, they are more likely to remember you and your brand.
- Engagement also allows you to gather feedback from your followers and learn what they want to see from you.
- By engaging with your LinkedIn followers, you are also building up your credibility as an expert in your field.
How can you encourage your followers to engage with your content?
- Make sure your content is interesting and relevant to your followers.
- Use eye-catching visuals to grab attention and encourage people to read your posts.
- Write catchy headlines that make people want to click through to read more.
- Use hashtags and @ mentions strategically to get more eyes on your content.
- Try running a contest or giveaway on LinkedIn to encourage engagement from your followers.
What kind of content is likely to generate the most engagement from followers?
- Content that is helpful and informative is always a great starting point. If you can provide value to your followers, they will be more likely to engage with your content.
- Another great way to generate engagement from followers is by asking questions. This could be in the form of a poll or simply asking for opinions on a certain topic.
- Sharing relevant news articles or blog posts is also a great way to generate engagement, as long as you add your own thoughts and insights to the post.
- And of course, who doesn’t love a good old-fashioned listicle? Top 10 lists are always popular and are sure to get your followers engaged!
- Finally, try to mix up your content, and don’t be afraid to experiment with different types of posts – you never know what might take off!
If you are serious about growing your audience on LinkedIn, you can consider this course by LinkedIn OG Vaibhav Sisinty.
What’s a LinkedIn automation tool?
A LinkedIn automation tool helps you to schedule your LinkedIn posts.
Maintaining a consistent posting rhythm is the only way to grow on social, and it’s the same for LinkedIn. Several social media automation tools offer support for LinkedIn, but here are our Top 4 recommendations along with everything else you need to know to accelerate your growth on the platform.
Once you understand the platform and know the best tools to maximize your results, you’ll realize LinkedIn is a whole lot more than just a platform where dull businessfolk keep tabs on each other’s careers.-
For instance, with Hypefury you can effortlessly grow your LinkedIn presence, expand your reach to other platforms, and make a lot of money all with less than it takes you to join your work conference calls.
For a complete breakdown of just how easy it is to make the most of your LinkedIn profile, be sure to check out our deep dives into all things LinkedIn
- 25 Digital Marketing LinkedIn Accounts to follow in 2022
- The Best Ways to Optimize a LinkedIn Business Page
- 5 Top LinkedIn influencers — how great bios grow audiences
That’s what Hypefury helps you to do.