Do you still think creative writing is about writing novels and imagining characters out of the blue?
While that is true, creative writing goes beyond storytelling or crafting novels—it is the art of using words strategically to engage, inform, and inspire your audience.
Whether you’re looking to grow on social media, attract clients, or build a personal brand, effective creative writing is your gateway to endless opportunities.
This course outlines key techniques to harness your creativity and write impactful, audience-focused content.
What is Creative Writing?
Simply put, creative writing is about crafting content that resonates with your audience while showcasing your expertise, personality, and unique experiences. The goal is to:
- Share valuable insights.
- Create relatable and engaging narratives.
- Build trust and authority.
- Inspire action, whether it’s a follow, a click, or a purchase.
Examples of good creative writing:
- Post from Aaron Will
- Post from boring marketer
- Post from Charlie Bennett
Creative Writing Framework to get started
A simple framework you can use to get started is the “BOBA method”
The BOBA method means Background, Obsession, Breakthroughs, and Advice.
Background: What skills did you learn from previous experiences?
Think about what lessons or learnings you had from your experience.
Check out the below example where Yannick shared a roadmap to become an SEO expert from his 15+ years of experience in digital marketing.
Obsession: What are obsessed about?
Think about what is one thing you can’t stop thinking/talking about. Then write about it.
Justin Welsh is obsessed with solopreneurship and starting your own online business. He shared this post which blew up like a wildfire.
Breakthroughs: What challenges did you overcome?
Did you overcome a rock bottom situation in life? Or went from rags to riches? Lost a ton of weight? Or built something that you’re of? Then you can easily share about it with people.
Kieran Drew launched his infoproduct and does 5-7k/month from it in just 10 months of launching it. He posted about how he did it in the tweet below:
Advice: What do people come to you for advice for?
What skills are good in? What do people ask you all the time? Or what you think people might ask you?
Neil Patel here for example shared an AI prompt that he uses to write an article that ranks high on search engines. This is a question he might get asked often.
Watch this short video explaining the BOBA method:
Writing Prompt Examples
Use these AI prompts to generate fresh ideas for your content:
- Share a Personal Breakthrough Story: Think about a challenge you overcame that your audience might relate to. What lessons can they learn?
Prompt: I recently achieved [your achievement e.g. Lost 10 lbs in 3 months]. I did it using [XYZ method or process]. Here are 3 lessons I learned from it [lessons you learned]. Can you create a detailed post from this info and make it actionable. Start with I [achievement in past tense] and give a short hint about the method used and continue with the lessons.
Here’s an example:
- Offer Actionable Advice: Break down a complex topic into simple steps your audience can follow.
Prompt: Can write a detailed breakdown explaining [topic]? Make it easy to understand and to the point. Offer an actionable roadmap, if required.
Here’s an example:
- Address Common Misconceptions: What are some myths or mistakes people in your niche believe? Debunk them with clarity.
Prompt: Write a post listing out 3 common misconceptions in [niche] and debunk them in a concise manner.
Here’s an example:
- Use “What If” Scenarios: Imagine scenarios that highlight the benefits of a solution or approach you advocate.
Prompt: Start your post with: ‘What if everything you believed about [X] was wrong?’ Then, explore an alternative perspective that challenges conventional thinking and encourages deeper reflection.Here’s an example:
- Create a Transformation Story: Show the “before and after” of a strategy or method you use.
Prompt: I achieved [your achievement] using [method]. Tell a story in the format of ‘Before → Challenge → Transformation → After.’ Make it engaging by focusing on emotions, setbacks, and the ultimate success or realization.”Here’s an example:
Learn how to build an audience, attract opportunities and make money through creative writing. We have created a free course for you! Grab it here.
Creative Writing Prompts/Hooks:
Whenever you start writing, you should spend 60-70% of your time on crafting a good hook. A hook that sparks curiosity and drives engagement will boost your impressions like crazy!. Here are some examples of good hooks you can use:
- Lessons from Experience: “One thing I wish I knew when I started was…”
More examples:
- Sharing an opinion: “I might get cancelled for this but the biggest challenge when it comes to [your niche] is….”
Some more examples:
- Share “How-To” Tips: “If I were to start fresh today, here’s how I’ll achieve [desired outcome] in 3 simple steps.”
Some more examples:
Creative Writing Exercises
To master creative writing for audience-building, practice consistently with these exercises:
- Daily Hook Practice: You already have 5 hooks above. Try to find 5-10 opening lines or hooks every day that grab your attention. Focus on being clear, specific, and intriguing.
Pro-tip: We have curated 101 viral hooks for you. You can grab it here for free! - Reverse Engineer Popular Content: Analyze high-performing posts in your niche. Identify what makes them engaging and try to recreate their structure.
Pro-tip: Copy paste the viral post and ask ChatGPT to analyze and dissect it for you 🙂
Pro-tip 2: Take our free Creative Writing course. - Repurpose Stories: Take one personal story and rewrite it for different platforms, such as Twitter, Instagram, or LinkedIn.
Pro-tip: Use Hypefury to cross-post one post on 6 social platforms. Try for FREE here.
Top 3 FREE Creative Writing Courses you can start today:
- Real World Writing by Hypefury:
Rating: ⭐⭐⭐⭐⭐
Summary: Real World Writing by Hypefury is a free creative writing course. In this course, you’ll learn how to start writing online, how to generate infinite content ideas, how to build an audience online and finally how to make money by writing online.You can sign up here to get free access.
- Secret Sauce of Great Writing by Udemy:
Rating: ⭐⭐⭐⭐
Summary: Secret Sauce of Great Writing is a writing course by Udemy to help you learn how to make your writing stand out, and 4 ingredients of writing good content.
Link: Click here to get access - Writing: The Craft of Story:
Rating: ⭐⭐⭐⭐
Summary: Dig into the craft of writing a compelling story, with practical how-to advice and before-and-after writing samples.
Link: Click here to access this course.
FAQs
What is creative writing?
Creative writing is beyond storytelling or crafting novels—it is the art of using words strategically to engage, inform, and inspire your audience. Whether you’re looking to grow on social media, attract clients, or build a personal brand, effective creative writing is your gateway to endless opportunities
How to get started with creative writing?
A simple framework you can use to get started is the “BOBA method”. The BOBA method means Background, Obsession, Breakthroughs, and Advice. Or you can take a free course like “Real World Writing” to get started.
Can I make money with creative writing?
Yes. People who can write well and know the basics of creative writing earn anywhere from $2-10k/month from freelancing, agency or their personal brands.
What are some exercises to learn creative writing?
- Daily Hook Practice: Collect 5-10 hooks that grab your attention.
- Reverse engineer popular content: Analyze why it worked well
- Repurpose content: Rewrite your previous content in a different way
Final Thoughts
Creative writing is more than just words on a page. It’s about building bridges between your ideas and your audience’s needs.
By using frameworks, prompts, and exercises, you can consistently produce content that not only captures attention but also drives meaningful results.
Start experimenting today, and watch how your words transform into opportunities.
