TikTok continues to be one of the best platforms to build an audience in 2024.
With more than 1.5 billion monthly active users, brands are sure to find their audience on TikTok.
If your brand isn’t already on TikTok, you are missing out on the audience there, especially Gen Z.
TikTok strives with short videos. This is how many people have amassed many followers with just short dance videos.
While now it’s not as easy to blow up as it was when TikTok started, you can still perform well if you post consistently.
In this blog, we will look at different TikTok video sizes, lengths and dimensions so you can post the correct videos on TikTok and maximize the chances of your content performing well.
Table of Contents
TikTok Video Size
TikTok video size is a little different for different operating systems.
The maximum upload size for Android users is 72 MB. For iOS users, the upload size is 287.6 MB. For web uploads, the maximum upload size is 500 MB.
- Android uploads: 72 MB
- iOS uploads: 287.6 MB
- Web uploads: 500 MB
TikTok Video Format
TikTok supports various file formats, including MOV, MP4, MPEG, AVI, and 3GP. However, the common ones are MOV and MP4.
MP4 is generally preferred because of its compatibility and low size. MOV is excellent for high-quality video but results in a larger file size.
- Recommended file formats: MOV or MP4
TikTok Video Layout
It comes as no surprise that the preferred layout for TikTok videos is portrait mode or vertical mode.
This is the default layout when you take videos on your phone. Portrait videos conform to the 9:16 aspect ratio, roughly the average size of a mobile device where they are taller than wide.
Almost 90% of TikTok’s users use it from their phones, so it makes sense for TikTok to prefer a portrait layout, which takes the full-screen size.
While you can also post landscape (horizontal) videos, it’s not recommended. When you post a landscape video, a black space will be added on the top and bottom so as to achieve the same aspect ratio of 9:16
- Recommended aspect ratio: 9:16
- Recommended dimensions: 1080 x 1920 pixels
TikTok Video Length
The size of TikTok videos varies. When you record a video through TikTok, it can be up to 3 minutes long.
It can be up to 10 minutes long when you upload a video.
Although TikTok allows videos up to 10 minutes long, short-form content performs well on TikTok. The TikTok algorithm also pushes more short-form videos because they keep users hooked and engaged.
- Maximum video length when recording from the app: 3 minutes
- Maximum video length when uploading a video: 10 minutes
TikTok Video Ads Specs
TikTok has evolved from just allowing users to post videos to allow them to promote their content through ads. Here are some things to consider when posting ads on TikTok so your ads perform well- Aspect Ratio: 9:16 is the recommended aspect ratio. However, you can also user 1:1 or 16:9
- Video Resolution: Minimum resolution should be 540 x 960 pixels, 640 x 640 pixels, or 960 x 540 pixels.
- File Type: Just as for Tikok videos, various file types are accepted but the recommended ones are MP4 and MOV
- Video Length: Ad videos can range between 5 to 60 seconds but TikTok recommends 15 seconds for maximum engagement.
- File Size: The maximum file size is 500MB.
- Ad Description: 1 to 100 alphabet characters are supported, excluding emojis and special characters.
- Brand/App Name: Brand names can be 2-20 English characters, and app names can be 4-40 characters.
Now that you know the size and dimensions of TikTok videos, you can easily create videos that are more likely to perform well.
