So, what exactly is digital marketing?
Digital marketing refers to marketing campaigns that appear online. Digital marketing can take many forms like online videos, pictures, paid social media ads, display ads and search engine marketing.
Traditional marketing is magazine ads, billboards and direct mail. But there was a sudden uprise in digital marketing during the covid-19 pandemic and companies have not looked back since then.
It’s easier and cheaper to do than traditional marketing and also attracts all types of people from around the world.
For example: If you display a billboard of your brand in your area, only the people in your area will see it, while sending out social media ads, you attract a larger number of people all around the world.
Mastering the art of digital marketing is relatively easy. You can simply search for resources and get results. However, to make an actionable strategy you need mentors. People who have been there and done that and are pretty vocal about their experience as well!
Today we present the BEST Twitter accounts to follow in digital marketing:
Starting off strong with a Twitter favorite. She helps entrepreneurs build businesses online and her area of expertise includes email lists, creating a digital course and promoting and selling via webinars.
My perspective, experience, stories and voice are unique. I will find my people, I will help my people, and I will impact my own corner of the world. I deserve that and my audience deserves that.
— Amy Porterfield (@AmyPorterfield) June 29, 2022
I just read an article citing a company's success and its "remarkable" ability to "churn out content." No successful brand "churns out content." They produce it with care and optimize it with love.
— Ann Handley (@MarketingProfs) April 2, 2022
A Wall Street best-selling author now called upon by many experts to share her expertise in digital marketing. She started a podcast and does webinars often to answer many of her listeners’ questions. One of the reasons she’s a favorite is that she constantly links other people’s work into hers and gives shoutouts quite often!
He uses his page to link all his live recordings and podcasts! Which is where he gives a detailed overview of digital marketing. He also interviews industry leaders and other marketers of successful brands. By his page you can tell he is always growing and learning new things with marketing.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
— Jay Baer (@jaybaer) November 2, 2021
— AJ Ghergich (@SEO) September 1, 2021
AJ Ghergich has a lot of stories with lessons about marketing. He exclusively shares a lot of info about SEO and marketing on Twitter and has been a great hit within the digital marketing community!
He was in the digital marketing world way before anyone else and has grown significantly on its basis. He still posts all about it to this day and his advice never misses!
"Our target customers are on TikTok!"
is very different from
"Our target customers are seeking out content & communities relevant to our product on TikTok!"
When marketing is irrelevant to context, it's ignored.
— Rand Fishkin (@randfish) September 27, 2022
When you are truly connected to the greater reward of your work, you'll find it easier to ignore the immediate reward of distraction.
How would you articulate the greater reward of your work in a way that could swat away instant gratification and distraction?
— John Jantsch (@ducttape) October 6, 2022
Owner of a popular marketing blog called ‘Duct Tape Marketing‘. He is always present in every “Top 100 Twitter Must Follow” list and for a good reason too! His best-selling books called Duct Tape Marketing and Duct Tape Selling are cult FAVORITES of people in the marketing community.
Avinash is an expert author of ‘Web Analytics 2.0 & Web Analytics: An Hour A Day’, Digital Marketing Evangelist at Google, and Co-Founder at Market Motive. His account is always up to date with the latest trends in digital marketing. He is very knowledgeable in marketing and always replies to all queries!
Every analyst believes in the mantra "Give me insights or give me nothing!"
I'm saying: Stop providing insights. All you are doing is telling leadership: "Water is wet."
Switch to providing "out-of-sights!" Change the game.
— Avinash Kaushik (@avinash) March 7, 2022
Wow. I have a US iPhone 13 Pro Max that uses eSIM for my US provider and physical SIM for my UK provider that doesn't offer eSIMs yet. I literally can't upgrade as I do every year to use both on the same phone. I know I'm not common in this. But wow. Maybe I won't upgrade.
— Danny Sullivan (@dannysullivan) September 7, 2022
The perfect page that caters to both, personal and professional life. While he tweets a lot about SEO, SEM and digital marketing, he occasionally tweets about his life, creating a great connection with his audience!
#1 Content Marketing Influencer, Social Media Marketing Strategist & Speaker, Forbes Top 10 Social Media Influencer, Huffington Top 100 Business Twitter Accounts!
He constantly tweets about digital marketing and has been in the game for a long time! Definitely someone we all can learn from.
Here, social media networks and their revenue share with creators.
My take – leverage social but don't rely on them for revenue. pic.twitter.com/r37w2zfUZ2
— Joe Pulizzi I joepulizzi.eth (@JoePulizzi) September 20, 2022
Founder of Content Marketing Institute and Content Marketing World. He has also authored a book called ‘Epic Content Marketing’. He is highly dedicated to online marketing and is an expert in the field. All of his tweets, books and content are about digital marketing! Every nook and cranny of digital marketing has been covered by him. If you’re new to it, definitely check out his page for a great overview of digital marketing.
He offers quite actionable advice on all his platforms, especially Twitter. He works to provide a connection between digital marketing and your audience which takes marketing to a whole new level. You will always see him retweeting other digital marketers as well which comes off as a huge support within the community!
Buy books you want to read.
Buy books you’ll partially read.
Buy books you think you’ll read.
Buy books you may never read.
— Jesse Wisnewski (@thejessew) September 25, 2020
I will die on this hill: line breaks between bullets that are more than 5 – 10 words in length, 100% of the time.
None of this:
+ Here is a bullet that is very long and has a lot of detail for you to consume and take into your brain, wowee
+Why is there no space here why
— Joel Klettke (@JoelKlettke) September 12, 2022
He is the founder of Case Study Buddy, where he helps B2B companies turn customer success stories into sales. He also regularly posts all about strategies and advice on marketing!
Another creator who appeared in Forbes top 10 list. Neil constantly talks in-depth about technical aspects of marketing. He tweets all about marketing and his tweets are very newbie friendly! So, if you’re new to marketing, visit his page for some detailed answers to a lot of digital marketing questions.
Good marketing stands out.
Great marketing doesn’t look like marketing at all.
— Neil Patel (@neilpatel) May 18, 2021
Running a small to mid-size agency comes with a unique set of pros and challenges.
Methodology, workflow and tools are always on my mind.
A few faves:
— Sarah Evans 7️⃣7️⃣7️⃣ (@prsarahevans) October 4, 2022
She believes that communication is key. Her page is a perfect example of psychology mixed with marketing, which is its own level of success! Sarah is the CEO of Sevans PR and has quickly climbed the ladder to the top 100 agency.
You should follow her if you are a firm believer in winning the mind to win in digital marketing.
Barry works around search marketing and has been in the marketing game for a long time. He calls himself the ‘search geek’ and that too for a VERY good reason. He posts consistently about search engine optimization and how to work around and through it. His advice never goes down the drain!
The Google September 2022 core update is rolling out now and so far it seems to be fast, widespread and large update – here is everything we see so far, less than 24-hours after it started to roll out https://t.co/fdzxvuloNV pic.twitter.com/7iv3ea5KhO
— Barry Schwartz (@rustybrick) September 13, 2022
so many epic #nft people executing, publicly here on twitter and discord BUT MANY MORE OFFLINE too … a lot of great things will be built during this time ..proud of many
— Gary Vaynerchuk (@garyvee) October 6, 2022
Everyone has heard his TED talks. Entrepreneurs worship this man and every word that comes out of his mouth is scrutinized and shared far and wide. Gary has a great brand in marketing as well. He spots trends long before they become trends. He talked about NFTs being the next big thing years prior to them going viral. Soon enough he had marketers at his feet as well! Follow his Twitter account for a good insight of future marketing trends.
A social media strategist who has worked with global brands to boost their presence on social media. Peg has great power tips on brand marketing and has also co-authored a book called “Power Tips for Power Users, The Art of Social Media”. Her Twitter is filled with tips and advices for boosting social media presence and marketing successfully
Social media is a cost-effective way to keep your customers up-to-date and maintain a connection with your customers. Not sure if social media is right for your business? Check this out! https://t.co/ubZ5JSrpKD#smallbizsocial pic.twitter.com/OVZfxPkqqG
— 🟣 Peg Fitzpatrick ✨ (@PegFitzpatrick) October 25, 2021
ECOMMERCE COMMUNITY by eCommerce Academy
18-20 OCTOBER 2022 ONLINE EVENT 👇
eCommerceConf is a virtual event which provides a near-live conference experience and great networking opportunities for eCommerce businesses. I am excited to be part of this event. #ecommerceconf2022 pic.twitter.com/Awr0PccwXb
— Lukasz Zelezny 🇬🇧 (@LukaszZelezny) August 26, 2022
An SEO consultant usually seen all around the world giving conferences and helping to increase organic traffic onto your social media accounts. His Twitter is often filled with parts of his newsletters which are a huge success in his career.
Grace Scott is a digital marketing lead and a Brighton based blogger. She posts a lot about her personal life on Twitter, mostly related to cooking and food but her advice and quotes on marketing go pretty well off. She retweets some pretty great stuff about marketing and all about the online world. Her account is as if you are talking to an old friend, you get a bit of everything along with great tips!
Cannot BELIEVE it's Friday already. This week flew by with…
🤳 Social media strategising for 2023
📈 GA4 training (altho I still hate it…)
💊 Planning comms for drug alerts
👨 Building meet the team pages, so you can see the people who'll support you if you go to a service
— Grace Scott (@graceeescott) September 16, 2022
It amazes me how many B2B brands don't invest in customer research. 🤯
If you’re still on the fence about how important it is, here’s an example of what happens when you do great customer research:
— Talia Wolf (@TaliaGw) September 15, 2022
Talia helps brands understand why their customers optimize and buy with customer-driven strategies. She is an experienced conversion optimization specialist and constantly shares all the latest news in the digital world!
If you want to keep up with all the changing trends then you should follow her account!
Founder of TechSEOWomen and an in-house SEO as well. If you want to encourage yourself to start an online career, she is the person to follow. Her community of TechSEOWomen is one of the most supportive communities out there. She raises awareness for a lot of topics and is an open advocate for minorities! Her page is filled with advice and awareness!
The veteran SEOs among us will have noticed Google rarely talks about links anymore. I suspect this is deliberate. Links are a relatively easily manipulated signal, so Google wants to shift emphasis onto signals they're more confident they can filter (like quality signals).
— Barry Adams 📰 (@badams) September 14, 2022
Another great digital marketer to add to your list! He is an award-winning specialist in TechSEO. He does not gate-keep and always shares his knowledge on Twitter often!
You can always count on Will to tweet all about any new campaigns! His account will help you get a head start on any new digital marketing trend that may be starting to help you go viral easily! His winning points are the lists he usually comes out with containing all sorts of trends.
🚨What's happening this week you can utilise for PR 🚨
🧙♀️Hocus Pocus 2 airs on Disney+ – 30th September!
🛍️ Boohoo Quarterly Earnings- Wednesday 28th September!
💰 The UK deals with the aftermath of the mini-budget on friday!
🛍️ H&M quarterly earnings- Thursday 29th!
— Will Hobson (@WillHobson) September 26, 2022
What if, just for today, you read that tweet/email/slack in a different tone of voice than the confrontational one that’s always in your head? Give it a try. We all deserve a little more grace from one another.
— Val Geisler (@lovevalgeisler) October 7, 2022
An email marketing guru with advice for DAYS. She never misses when it comes to guiding someone, especially new marketers! One of the reasons why she’s such a huge hit in the marketing world is her advocacy for mental health. In between all the tweets about marketing tips and tricks, you always see her prioritizing her mental health first!
He is a digital marketer based in Glasgow and has 20 years of experience. His Twitter is mostly his thoughts about SEO and advice for young marketers who are new to the marketing world. He has helped a ton of new people within his niche by answering the most lingering questions.
A good possible website model?
1. Attract leads with SEO
2. Deliver value with content
3. Collect email addresses
4. Use your email list to sell
The list is important
— Craig Campbell (@craigcampbell03) September 22, 2022
All these schools planning to close because of the heatwave – just give all the kids scalding hot tea throughout the day to cool them down, and make them wear coats indoors so they feel the benefit when they go outside.
— dan barker (@danbarker) July 17, 2022
Following his account is like following EVERY account in the book. He has knowledge on vast topics and tweets about everything from time to time, including marketing! He regularly joins a lot of Twitter discussions about marketing and has a breadth that goes above and beyond other influencers.
Digital marketing without #Analytics is like sports without a scoreboard.
— Andy Crestodina (@crestodina) February 9, 2022
He is a co-founder of Orbit media. For over 20 years he has provided digital strategy to thousands of businesses. His tips lean mostly towards do’s and don’ts of marketing, SEO and social media. His advice always helps his followers!
Jason Falls is an author, speaker, influencer and a digital marketing strategist. His podcasts branded ‘Winfluence’ have a chokehold in the marketing world! He tweets pretty often about them too. He loves talking about things outside of work as well from time to time on Twitter, something that his audience really seems to enjoy!
Spending the day judging entires for an influencer marketing award thing. I'm two in and am already sick of the phrase "human approach." Assuming you're human, there can be no other approach. Heh.
— Jason Falls (@JasonFalls) May 22, 2021
Never worked remotely before? When applying demonstrate you have the skills and experience to succeed with this arrangement by discussing relevant alternatives.
Highlight your side gig, volunteering, experience running a business or that time you took the lead on a key project.
— Brian Honigman (@BrianHonigman) February 3, 2021
Brain is a social media and content marketing consultant. He calls himself the career coach for marketers and he does it for a VERY good reason. His audience trusts him a lot for advice. He founded brianhongiman.com to offer his brilliance in marketing and so far, it has not failed him.
Gerry relies more on face-to-face interaction than he does online. He doesn’t tweet very often but when he does, his tweets ALWAYS offer valuable advice. He conducts workshops, speaks in Social Media Week and leads boot camps! He has worked with a lot of global companies i.e Ikea, so has a lot to share from his experiences!
Do not miss your chance to follow these goats on Twitter, keep scrolling
— Larry Kim (@larrykim) September 28, 2022
Larry is the founder of Mobile Monkey and a columnist at CNBC and INC Magazine. He has received special attention from the US Senate and House of Representatives. He openly tweets a lot about marketing trends and even won Marketer of the year award!
CEO and founder of Social Media Examiner with a great sense of humor, what else could you want from an expert? He also hosts a Social Media Marketing podcast which has helped clear a lot of doubt from marketing newbies. His tweets are always helpful and always answer questions from his audience before his podcasts!
My recommended content ratio on Facebook:
📹 70% video
🖼 20% photos
🔗 10% links
But, remember, you can include links and CTA’s in image and video posts!!
PLUS, strive to broadcast with Facebook Live regularly. 🎬
— Mari Smith (@MariSmith) September 8, 2022
Another digital marketer on our list that has been featured in Forbes. Forbes recognized her as one of the Top 10 Social Media Power Influencers. She is known for her key role in growing on Facebook and now teaches other entrepreneurs how to grow as well!
Kim Garst’s content is very valuable and easy to grasp. She is one of the most retweeted people in the marketing world. She has provided social media strategies to global brands such as IBM. Her consistency on Twitter never fails and has continued to grow rapidly. She offers some great advice and often tweets about other marketers and marketing strategists who provide valuable information!
Do you REALLY want to work more and more hours in your business?Then check out 11 Ways to STOP Trading Your Time for Money, so you can work LESS and make MORE money than you ever dreamed! #KimGarst #KimGarstBlog #BizTips
— Kim Garst (@kimgarst) October 9, 2022
— Jon Loomer (@jonloomer) September 28, 2022
Jon is an entrepreneur, business owner and an accidental marketer. His website serves as a guide for a lot of people wanting to strategize in marketing. He often tweets about some great articles as well as podcasts that can help entrepreneurs sell their products in the best way possible.
Pam believes in turning words into sales. Her marketing strategy revolves around storytelling and how you can use that and turn it into $$$. She believes in building relationships with customers and audiences to pave the road to success. Her strategies really do work! Her Twitter is filled with a lot of strategies, advice, tips and the occasional heartwarming quotes for your rainy days!
If you love testing, you should love shipping even more. It's the test of all tests.
— Jason Fried (@jasonfried) September 23, 2022
Jason is a serial marketing author and founder and CEO of 37signals. If you ever want insights or to learn about the process of starting a business, just check out his Twitter profile. It contains everything you need or will be needed in the process of starting on your own.
He is the founder of single grain where he has worked with companies like Uber, Airbnb and Amazon. The brand is focused on web3 marketing strategies and so are the tweets. Eric’s Twitter is filled with great advice and now he has started his own podcast which has been a huge hit!
Living my Way
Feeling great today, some numbness but not much else. No idea whar we're doing today, guess we'll take it as it comes.
Thank you for your support, it definately helps… and how about we all try and smile at someone new today. 🙂
— Steve Cartwright (@FX_Digital) December 4, 2021
Steve is a CRO expert recognized for his great strategies in generating traffic. Throughout his life, he has guided many of his followers and has helped companies achieve their goals using design and content marketing. Steve was diagnosed with cancer a while ago. Due to it, his Twitter page has turned into mostly his day-to-day updates. He has started living his way but his followers have not forgotten what he has done for them with his excellent advice.
Lee Odden has spent years in digital marketing and now shares his experiences and expertise on Twitter. He talks a lot about influencer marketing and some genuine advice he learned along his journey. He is a huge figure for both, big and small companies.
Why don't consumers trust brands? Because too many don't provide truthful customer experiences. Here are some brand lies I experienced during recent travel. Which do you think is the most annoying?
— Lee Odden – B2B Marketing (@leeodden) September 26, 2022
Part of BeReal's appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges.@CloeyCallahan has the story. https://t.co/gCVTGNV0VR
— Digiday (@Digiday) October 7, 2022
Digiday does NOT sugarcoat when it comes to digital marketing. Straightforward advice with actionable tips on how to solve problems. If you don’t want to waste your time, follow Digiday for some full-to-the-point content.
Social Media Today posts all about the best practices, tips and insights of social media. All of these come from real professionals who know exactly what they are talking about. They often invite thought leaders and industry experts to share their views and experiences via interviews.
Want a content engine?
Here you go –
– Tweet 5 times a day for a week
– Pick the top 5 tweets and write a thread on each one of them
– Pick the top 2 threads and write an atomic essay on those
– Use the highest-performing essay to create a content pillar
rinse and repeat
— Yannick Veys – Marketing & Growth (@Yannick_Veys) October 7, 2022
If you’re ever looking for social media advice from all platforms tied to one place then look no further than the CEO of Hypefury’s account. You’ll often find threads on growing on Twitter and LinkedIn. From humor to engaging with the audience, you’ll definitely find it all!
This account is strictly for marketing news, insights and analysis. If you want to keep your Twitter work-related, then this is the account for you. It comes to the point with all the latest marketing trends and calls out the unnecessary bullshit.
The most useful copywriting technique you've never heard of?
Metonymy — Where a shorthand term stands in for the literal term.
Punchy, surprising, colourful. pic.twitter.com/857pJEtj2l
— Marketing Examples (@GoodMarketingHQ) March 31, 2022
We all have a pretty short attention span and this account is for all of us! Their entire account is filled with visuals to teach everyone about marketing. Think of the account as, marketing made easy, (easy on the eyes at least – it’s super visual!). This site is easy to digest which is why this account is a MUST follow.
Another Forbes top-rated online marketer. Angie has been advising businesses for 17 years and now shares her experiences on Twitter! She runs Artisan Interactive and tweets about everything you should or will need to know about marketing your business/brand.
#SEO: CANNIBALIZATION is the # 1 content issue right now. ☠
DON'T compete with yourself.
— Angie Schottmuller (@aschottmuller) November 16, 2021
When every department chimes in on what should go on the home page. pic.twitter.com/wi3oNPyCFz
— Pe:p Laja 🇺🇦 (@peeplaja) October 3, 2022
Peep is the CEO and founder of CXL. He has been voted the #1 influential conversion rate optimization in the world. Not only does he post a lot of tips and tricks about marketing and optimization on Twitter, but he coaches people too!
Twitter has over 229 million users as of today, and that number is still growing! This is a great time to showcase your business and build your brand. There will definitely be people interested in you!
If you want growth tips, shoutouts, share your wins or are interested in growing yourself online, join the Hypefury Discord community!