What is UGC (User-Generated Content)?
UGC, User-Generated Content, refers to any form of organic content created and shared by users or consumers rather than the brand.
UGC is usually free and comes at no cost to the brand. The most popular types of UGC include testimonials, images, videos, reviews, and sometimes tutorials/explainer videos.
This is an example of UGC.
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Why is UGC Important?
UGC is an important addition to your marketing strategy because it authentically establishes trust with your audience and customers.
People are more likely to trust others who have bought the product and talk about their experience than simply when a brand says they have the best products.
This is the power of UGC, and it’s why every brand should have it in their marketing efforts.
How Can You Generate UGC?
While UGC is created by your users or customers, there are things that you can do to incentivize more of your audience to create UGC for your brand.
Here are a few ways:
- Ask your users/customers to create UGC in your email campaigns.
- Run contests for your audience to create UGC, and the winner gets a prize.
- Create a unique hashtag around your brand and repost the content your audience creates
- In physical shops, create a unique, photo-worthy experience (like a banner) that will prompt people to take pictures
What is a UGC Creator?
A UGC creator is an individual who uses a product or service and then creates authentic content about it that the brand can never replicate.
UGC Creators are usually paid by brands because they are unable to replicate authentic content as of the UGC creators.
