If you want to grow on Instagram in 2025, using the right hashtags can be a huge game-changer!
Hashtags help your posts reach more people, increase engagement, and even go viral!
But with millions of hashtags floating around, which ones should you use?
Don’t worry, we’ve done the research for you!
In this blog, I’ll share the best Instagram hashtags to use in 2025, categorized to fit different types of content.
Here you’ll find the perfect hashtags to boost your Instagram game.
Why Hashtags Matter
You might be thinking, “Are hashtags even a thing anymore?”
Oh yes, they totally are!
Hashtags act as labels that help Instagram organize content and show it to the right audience.
A well-planned hashtag strategy can help you:Â
- Get more likes and commentsÂ
- Increase your followers
- Reach your target audienceÂ
- Boost visibility on the explore page
Let’s dive into the best Instagram hashtags for 2025!
How to Pick the Perfect Hashtags
Before we get to the hashtags, here’s a quick way on how to choose them:
- Keep it Relevant: Use hashtags that match your post. If it’s a food pic, don’t keep #fitness on there—it won’t work.
- Mix it Up: Blend popular hashtags with smaller, niche ones. Big ones get you seen, but niche ones connect you with the right crowd.
- Don’t Overdo It: Instagram lets you use up to 30 hashtags, but 10-15 is the sweet spot. Too many can look spammy.
- Check the Trends: What’s hot in 2025? Stay updated on what people are talking about, like new movies or holidays.
Popular Instagram Hashtags in 2025
These hashtags are based on what’s trending now, and what’s likely to stay big in 2025.
The stats are pulled from general usage patterns seen across platforms
Note: Exact numbers change daily!
General Hashtags for Everyone
- #love – (2.1B)
- #instagood – (1.8B)
- #instagram – (1.2B )
- #fashion – (1.1B)
- #photooftheday – (1B)
- #art – (1B)
- #photography – (938M)
- #beautiful – (762M)
- #nature – (742M)
- #picoftheday – (656M)
- #travel – (654M)
- #happy – (640M)
- #follow – (597M)
- #style – (582M)
- #tbt – (573M)
- #trending – (567M)
- #instadaily – (540M)
- #like4like – (535M)
- #repost – (534M)
- #summer – (499M)
- #food – (465M)
- #beauty – (458M)
- #selfie – (451M)
- #me – (450M)
- #instalike – (436M)
- #girl – (432M)
- #friends – (421M)
- #smile – (407M)
- #photo – (402M)
- #family – (393M)
- #life – (385M)
- #music – (378M)
- #ootd – (368M)
- #like – (368M)
- #dog – (365M)
- #likeforlike – (353M)
- #makeup – (344M)
- #reels – (324M)
- #model – (310M)
- #follow4follow – (301M)
- #likeforlikes – (299M)
- #amazing – (296M)
- #igers – (292M)
- #reelsinstagram – (287M)
- #lifestyle – (286M)
- #design – (284M)
- #sunset – (283M)
- #nofilter – (282M)
- #beach – (270M)
- #handmade – (270M)
Best Hashtags for Business
- #onlineshop – (70M)
- #smallbusiness – (67M)
- #marketing – (56M)
- #branding – (30M)
- #digital – (28M)
- #marketingdigital – (28M)
- #work – (139M)
- #business – (85M)
- #entrepreneur – (81M)
- #success – (73M)
Best Hashtags for Food
- #foodphotography – (120M)
- #cake – (103M)
- #foodblogger – (92M)
- #foodlover – (85M)
- #foodgasm – (70M)
- #foodpics – (52M)
- #foodporn – (312M)
- #foodie – (264M)
- #delicious – (129M)
- #foodstagram – (129M)
Best Hashtags for Travel
- #italy – (142M)
- #india – (134M)
- #trip – (133M)
- #wanderlust – (132M)
- #vacation – (128M)
- #adventure – (118M)
- #instatravel – (112M)
- #travelphotography – (253M)
- #travelgram – (144M)
- #photoshoot – (142M)
Best Hashtags for Nature
- #instanature – (18M)
- #mothernature – (18M)
- #nature_perfection – (18M)
- #naturegram – (8.3M)
- #nature_brilliance – (8M)
- #natureaddict – (7.6M)
- #naturephotography – (107M)
- #naturelovers – (66M)
- #naturelover – (27M)
- #natureza – (24M)
Best Hashtags for Seasons
- #homemade – (98M)
- #rainyseason – (791K)
- #monsoonseason – (394M)
- #seasonalfood – (437K)
- #seasonaldecor – (319K)
- #spring – (140M)
- #delicious – (129M)
- #halloween – (104M)
- #snow – (103M)
- #autumn – (99M)
Quick Tips to Rock Your Hashtags
- Mix Big and Small: Use popular ones like #love with niche ones like #travelblogger.
- Stay on Topic: Match hashtags to your post don’t use #foodie for a business!
- Try 10-15: Too many hashtags can feel spammy, so keep it down.
- Make Your Own: Something like #my2025vibess could start your own trend!
Let’s Wrap It Up
Whether you’re posting about travel, food, business, seasons, or nature, these hashtags will help you shine.
Use them and see what clicks for your account, and watch those likes boom.
Happy posting!
