What is an Instagram Bio?
An Instagram bio is a short description of your account that is displayed on your profile page just below your profile picture.
Think of your Instagram bio as a brief “about you” section that you can use to tell people about who you are, what you do, and why they should follow you.
An Instagram bio is limited to only 150 characters, so it’s not enough to say everything about you, but it’s just enough to make people interested in you and decide if they want to know more by following you.
While your Instagram bio is just the 150 characters, it works hand in hand with other elements of your profile to provide more information about your account and convince people to follow you. This consists of:
- Your display name (different from your username)
- A short description of up to 150 characters (The bio itself)
- Pronouns (optional)
- Links
- Contact info
Why is your Instagram bio important, though?
It’s often the first thing people see when they visit your profile. So it’s your chance to speak to them in your own words and make them interested in you and eventually follow you.
It’s a direct way for you to form connections with your audience.
How to Write a Great Instagram Bio
Before we take a look at how you can edit your Instagram bio, let’s first take a look at what makes a great Instagram bio.
1. Be clear about what you do
Your bio should tell your profile visitors immediately what your profile is about.
If someone stumbles upon your profile, they should immediately know if your content is relevant to them and whether they would consider following your account.
While this may cause people who are not interested in what you do and your content to leave immediately, it will also encourage those who are interested to stay.
A good example is this bio from Justin Welsh. Right away, you know who he is and if you might be interested in his content, and if it’s an account you would consider following.
2. Consider your audience
Your bio is not about you. Your bio is about how you help your audience.
Just like how every other part of your Instagram marketing strategy is aimed at targeting your audience, your bio is no different.
Many people make the mistake of just talking about themselves endlessly in their bio. While it’s important to show a little bit of your personal side and some personality. It shouldn’t be all that you talk about.
Instead, show how you people would benefit from following you.
A good example is from ZeroToSaaS, where they tell their audience exactly what they can help them with.
3. Show your personality and personal side
Many brands make the mistake of making their bios too serious, and as a result, their bios come off as inauthentic and robotic.
Your bio should be authentic and unique, reflecting your personality. Show humor if you’re that type of person, use emojis if you want, and share insider jokes that only your target audience can understand.
A good example is from Ali Abdaal, where he uses emojis as bullet points.
4. Use relevant keywords
Different niches use and understand different keywords.
Using relevant keywords in your bio not only gives you a chance to connect with your audience on a deeper level but also allows Instagram’s algorithm to understand what your profile is about and recommend you to others. This is what creators refer to as Instagram SEO.
Imagine if the platform’s algorithm already knows what you talk about, then it’s easier for it to recommend you to people who might be looking for content like yours based on their intent.
A good example is High Frequency Parenting. They have the keyword “parenting” in their bio more than once and straight away you know what the account is about.
5. Include a CTA
Always include a call to action in your bio.
Always tell people what next step they should take. Whether they should follow you or if they should DM you something so you can send something to their DMs.
A great example is from Valerie Lisitsyna where she tells her audience to DM her and she would send them a free guide
6. Proper formatting
Make your bio easy to read by formatting it properly.
The easiest way to do this is by using line breaks and white spaces. It makes a huge difference.
What’s the common thing that you have noticed in all the bios that we have shared so far? They all have good formatting.
Take a look at these two bios and decided which one looks better. It’s the one on the right with line breaks.
7. Include links
Instagram allows you to add links to your bio, enabling you to direct your audience to other aspects of your brand beyond Instagram. So use this space wisely.
You can direct people to your website, blog, latest video, online shop, or anything else that’s on the internet.
Instagram allows you to add up to 5 links, but if you need more, you can use a link-in-bio tool such as Linktree to share more links.
How to Edit your Instagram Bio
While it’s possible to edit your Instagram bio on the web app or mobile apps, editing it on the mobile apps offer additional features not available in the web app, such as editing pronouns, links, and profile music.
We’ll take a look at how to edit your Instagram bio on the mobile app. Here is how you can do it:
1. Open the Instagram app on your phone and click on the profile icon (bottom right)
2. On your profile page, click on the Edit profile button. This will open the edit page
3. On the edit page you can edit your bio and other things.
– Username
– Name (display name)
– Pronouns
– Bio
– Links
– Banners
– Music
– Gender
– Action buttons
Instagram Bio Ideas
Instagram bio for boys
- Living fast, dreaming big
- Hustle in silence, let the success talk
- Made of ambition and late nights
- Half gentleman, half savage
- In a world full of trends, be a classic
- Risk taker, rule breaker
- Building my empire, one step at a time
- Beast mode activated
- Born to stand out
- Breaking limits, not laws
- Alpha
- Writing my own story
- Eat. Sleep. Hustle. Repeat.
- Just a man with a plan
- Less ego, more grind
- Big dreams, small circle
- Fighter
- Living life on my own terms
- Don’t like me? Don’t care
Instagram bio for girls
- Just a queen fixing her crown
- Too glam to give a damn
- Born to slay
- Girl on a mission
- Building my empire
- Own your magic
- Living my story, my way
- Bold, beautiful, and unapologetic
- Fierce, fearless, female
- Girl with goals
- Slay queen
- Too glam to give a damn
Funny Instagram bios
- My talent: forgetting why I walked into a room.
- My diet is basically snacks with side snacks.
- Just here for the memes.
- Gym? I thought you said gin.
- Still waiting to grow up!
- My hobbies? Eating and complaining about being full.
- I practice what I post
- The human version of Wi-Fi: available but weak.
- Pizza > People
- I’m on a seafood diet… I see food and I eat it
Quotes Instagram bios
- “Fall seven times, stand up eight.” ~ Japanese Proverb
- “Risk more than others think is safe.”
- “Be yourself; everyone else is already taken.”
- “Dreams don’t work unless you do.”
- “Collect moments, not regrets.”
- “Kindness is never wasted.”
- “Gratitude turns what we have into enough.”
- “One day or day one. You decide.”
- “Believe you can, and you’re halfway there.”
- “Hustle in silence, shine in public.”
Cool Instagram bios
- Living life one playlist at a time.
- Chill soul, wild mind.
- Creating my own routes in life, no map needed.
- Always on airplane mode.
- Sunshine mixed with late-night drives.
- Confidence is my everyday outfit.
- The calm in the chaos.
- Too calm to be bothered.
- Collecting memories, not stress.
- I don’t sweat, I sparkle.
Short Instagram bios
- Work hard. Stay kind.
- Limitless energy.
- Born to create.
- Live, Love.
- Never stop dreaming.
- Here for the now.
- Just breathing, just being.
- Good vibes, all the time.
- Less talk, more action.
- Chaos with a purpose.
Cute Instagram bios
- Living life with a giggle.
- Built from smiles and sprinkles.
- Little heart, big love.
- Puppy eyes and cozy vibes.
- Glitter runs in my veins.
- Too cute for this..
- Sugar with a dash of sass.
- A pookie with love.
- Life’s better with ice cream and friends.
- Sprinkle kindness like confetti.
Witty Instagram bios
- I make awkward look effortless.
- I don’t follow trends, I forget them.
- Smarter than my autocorrect.
- Normal is boring, trust me, I checked.
- I don’t chase dreams, I take naps.
- If sarcasm burned calories, I’d be a model.
- Professional overthinker since day one.
- Pretending to be normal is exhausting.
- I like hashtags because they look like the number sign.
Professional Instagram bios
- Ambition in action.
- Building bridges, not walls.
- Turning coffee into strategy.
- Purpose-driven, result-focused.
- Excellence is my brand.
- Progress over perfection, always.
- Learning every day, leading every way.
- Your network is your net worth.
- Simplifying problems, amplifying solutions.
- Professional but always human.
Aesthetic Instagram bios
- Between poetry and silence, you’ll find me.
- Breathing art into normal days.
- Chapters written in sunsets and quiet mornings.
- Dressed in calm, thinking in color.
- Lost in clouds, found in thoughts.
- Letting the little things sparkle.
- Wrapped in dreams, dressed in light.
- Whispers of the universe guide my heart.
- Soft heart, loud skies.
- Little moments in life are all that matter.
