An Instagram account is one of the most important assets people and businesses own. Instagram helps you to connect with the audience, market, advertise, sell, and network. It helps an individual or a business to GROW beyond the existing connections or customers.
Naturally, a curious mind asks “How do I promote my Instagram account so that more people discover my account?”
Don’t worry, my friend.
In this article, we look at different ways to promote your Instagram account.
1. Prepare for the take-off
To promote your Instagram account, you need to get it ready.
Follow the steps below.
– Switch to a Professional account.
Initially, an account is personal (or private) with limited features. You can’t see the number of visitors, page-views, and certain insights about the followers (for example their age, gender, or location).
You also cannot add a ‘call-to-action’ button – which makes you unable to target your ads towards your followers.
In a personal account, you also can’t view detailed statistics like impressions and reach of every photo, video, or story daily.
To switch to a Professional account:
- Navigate to “Settings”
- Choose “Account”
- Tap “Switch to Professional account” and choose “Business” (if you promote a business on Instagram) or “Creator”.
Analyze your audience’s age, gender, and interests, and learn about the pages that are often viewed by them. Additionally, see what bloggers your target age group follows to build relationships with those individuals as well. The better you know your target audience the better you can target ads at them.
Add at least 15 photos or videos to your feed. If your feed is empty you’re repelling followers. Make a content plan to post regularly.
Have a decent profile picture and an engaging bio.
Growth Hack: Post consistently.
2. Think of your account as an NFT
An NFT is a Non-Fungible Token. That means it is a token that can’t be duplicated.
Apply the same logic to your Instagram account.
Create a profile so lovely that it ties to your brand.
Develop a creative trademark for all your designs. Hence, when a new photo or a video from you pops onto your follower’s feed, they know it’s you because of your designs.
You are creating a brand NFT in your followers’ minds.
Because of that, your content resonates more and appeals more.
Another advantage of developing a creative trademark is the sharing potential of your account. When your followers share your profile and new followers visit your profile for the first time, they’re more likely to follow your account because of your design aspect.
Imagine feeling a vibe when you visit a profile.
3. Experiment with hashtags
To encourage sharing and promotion, you should create your own hashtag.
Besides that, your own hashtag gives your posts a unique sense of self.
So try to come up with an original hashtag that reflects your business or your personal brand in some way (i.e., #unicornhair is a great example for anyone who works with makeup or dye for hair). This will help you build loyal fans who are constantly searching for opportunities to follow accounts like yours – instant add-ons!
For example, Redbull uses #givesyouwiiings to describe the sentiment people embody with its brand.
To promote your account, Instagram suggests using niche hashtags along with popular hashtags to talk to your niche followers as well as get in new followers.
For a more comprehensive Instagram Hashtags guide, click here.
This is perhaps the biggest and the simplest growth hack you can come across to promote your Instagram account.
You collaborate with fellow creators and brands to grow your collective following.
The problem is that people don’t realize how simple this process is.
All you need to do is approach people.
Talk with them.
See if you can relate to them.
See if you have similar goals as far as growing is concerned.
And pitch your offer to collaborate.
It’s that simple.
Here’s what you gotta do:
– If you are a creator, approach other creators.
– If you are a brand, approach influencers.
Now, don’t get me wrong. If you are approaching influencers, there’s gonna be money involved.
Think of it as a barter system.
Scenario 1: Let’s say you want more eyeballs on your Instagram profile. An influencer has the followers to give you the eyeballs. Hence, it’s a simple exchange. They give you eyeballs. You give them money.
Scenario 2: Let’s say you are a creator and you want more followers. Another creator is one step ahead of you with respect to followers. In this case, you talk with each other and try to work on a project or an idea that’ll help both of you.
5. Giveaways and Contests
People love participating in giveaways.
An Instagram contest or giveaway can help you grow your followers 70% faster in three months than if you didn’t host a contest at all.
Running contests and giving away things attract a lot of people to your profile. Your posts receive insane amounts of engagement and that is no accident.
If you do it right, giveaways and contests will help you to get more eyeballs on your profile and help promote your content with your newly acquired followers.
6. Paid Campaigns
Last but not least, consider investing in paid campaigns.
Paid campaigns give you the liberty to experiment with your creatives with different audiences.
If you do it right, it can get you a lot of followers.
If you do it wrong, don’t worry. Experiment till you get it right.
One thing you need to realize here is that you must know your target audience. If you are unaware of it, you’ll not score well with your advertisements.
When you know the characteristics of your audience like age, location, gender, and so on, you can target them precisely with Instagram’s Ad platform.
Promoting an Instagram account is hard work and that’s what you should be in for. There are a lot of things to learn and experiment with along the way and try to find the best way that works for you.
Once you find the right way, you can go faster than ever.
Till then, Happy promoting!