When is the best time to tweet for maximum engagement?10 min read

Knowing when is the best time to tweet would be the ultimate Twitter hack, but it is very difficult to pin down. Even if there were a best time, it wouldn’t be the same for everyone, which isn’t a very helpful realization!

Finding your own best time to tweet will come down to your audience and your content strategy – but that doesn’t mean we can’t help you get pretty close to your engagement happy hour!

Getting the timing right on your tweets is a big part of connecting with your followers and growing your account. If you can figure it out, you’ll always have a steady stream of engagement for your tweets. Get it wrong, and your Twitter experience will be about as fun as watching paint dry. That’s why we’re going to give you a hand!

Finding the best time to tweet: a question of logic

a series of different clocks on a wall

It essentially takes two things to find the best time to tweet that works for you: a little number crunching, and a lot more common sense.

Making your tweets go viral – or at least have them catch on – has very little to do with what time you hit the “tweet” button and more to do with how relatable your tweets are. Great tweets have more to do with the conversations your followers are into in that timeframe, and less to do with the time of day in and of itself.

If you don’t know where your audience is located yet, you can use Followerwonk to analyze your followers. Start tweeting based on where your followers are from and adjust what you tweet based on their timezones!

Talk about morning things in their morning, not your morning (if it’s different).

Times of day do matter

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As we’ve discussed, the best time to tweet has very little to do with time itself. But since we’re talking time, it’d be a little unfair not to throw out some hours at you! Let’s look at the three times during the day when you should be looking to get a tweet out.

The morning rush (7 am-10 am)

Tweets in the morning tend to get a lot of impressions but maybe not so many likes or retweets. You should get some tweets out during the morning rush because, as much as everybody says they avoid their phones in the early hours of the day, they always take a quick look.

Sending tweets in the morning works really well because that’s the time when everyone is on their commute and looking to keep their minds occupied. If you want to maximize your engagement, go for a good morning tweet, such as a motivational post, or share how you and your followers can tackle the day.

People are looking to have their spirits lifted at the start of the day, so give them some of that and they just might share your good vibes with their followers in the Twitterverse.

The midday break (Noon – 2 pm)

The second best time to tweet during the day is around noon, when everybody is well into their day and looking to take a break. At that time of day, you can expect your followers to be heading to lunch or just checking in to see what kind of day everyone else is having. This is a great time to tweet because people will be stealing looks at their notifications or having a quick scroll of their timeline before giving the day one last big push.

Keep your tweets lighthearted, quick and definitely not information-heavy. People will still be pretty locked into their day and asking them to sit with your thread or start considering your poll might not go down so well. Sharing how you’re staying productive, a meme to lighten things up, or how you’re getting things done is the way to go at that time of day.

The end of day wind down (4 pm onwards)

Another time you want your tweets in the mix is towards the end of the day when everyone is winding down. This may be the best time to tweet since everyone is catching up on what’s happened during the day, or  looking at what people will be doing for the night while on their commute.

Tweets towards the latter part of the day do really well because at this time, people are mostly done with their day and they can actually spend some time online. Sending your tweet when people haven’t quite started with their evening plans is a great way to pick up some engagement for yourself. Sharing how your day went, your plans for getting ahead or the fun stuff you’ll be getting up to for the night are great ways to strike up a conversation with your followers. Taking an interest in how your followers’ days went and their plans is also a great way to invite them to get talking to you.

Don’t underestimate the power of a good joke tweet, too! After spending hours at work, people are looking for relaxation and fun, and if you can make them laugh, you could really help them end their day on a positive note. Be your best, funniest self, and see how your funny tweets resonate with slightly tired users!

Data analyzed from millions of tweets across many different accounts show that the three times listed above are the best moments to tweet if you’re looking for engagement.

It all makes sense! You probably steal a look at your Twitter feed to start the day, then waste a couple of minutes on there while you wait on your lunch order or take a break, and then hop onto the timeline before you get sucked into your plans for the night. If that happens to you, you can bet it happens to millions of other Twitter users. You should take advantage of that by getting your own tweets out then.

How to time your tweets properly

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Now that you’ve got a pretty good idea of when to be posting your tweets, we’re going to look at a whole different aspect of timing for your tweets. As we mentioned earlier, virality and your tweets gaining traction aren’t a matter of when you tweet but how you tweet.

Below are some tips you should keep in mind when nailing down the timing of your tweets for maximum engagement. Tweeting isn’t rocket science, and focusing on the points below will help you have more fun with it than watching the clock to figure out when to hit send!

Be relatable

The first key to timing your tweets properly is making sure you’ve got being relatable down. Everyone loves a relatable tweet, and when people see a little of themselves in a tweet, they share it with others.

The best time to tweet is when you feel your followers are going to relate to the thought you’re sharing. If the tweet you’re thinking up feels relatable to the average guy or girl going through their feed, share it. The more relatable you are through your tweets, the more people share you with their audience.

Careful however not to get too general! People often make the mistakes of thinking that being less personal makes them more relatable – but the opposite is true! If you can be authentic and share some of your experience and feelings, you will strike people as honest and they will find something that resonates in what you say.

Going for generalities will only make you look like a try-hard and won’t make you any long-term followers who are genuinely interested in who you are and what you have to offer!

Be timely

The next thing you should focus on is making your tweets as timely as possible. Being timely is all about having your tweets feel right for the time and moment when you do post them. You don’t want to see good morning tweets towards the end of the day or tips on how to optimize your sleep on your timeline at midday. The same should go for your tweets! Have your tweets reflect the time your followers will see it, it’ll make your content that much more relatable.

A great example of someone who’s mastered the art of timely tweets is Dan Go, the Fit Founder. You can learn about how he’s managed to incorporate timeliness into his tweets for maximum effect in episode 7 of Hypefury Presents. He learned the trick from Zuby, and at over 400k combined followers, if they swear by timeliness, we’re going to take their word for it!

Being timely also relates to other time metrics, such as what day of the week it is or which holiday is on the horizon. If you can tap into the general feeling that people have about this particular moment in time, be it Christmas or Monday, you will be more relevant and therefore more eye-catching.

Follow the conversation

A great way to time your tweets is to follow the topics that are dominating the conversation in your circle. Wherever the conversation goes in your corner of Twitter, you should never miss a chance to share your two cents. The only qualifier to that would be to avoid being a know-it-all or commenting on topics you know very little about it.

Still, if a conversation is unfolding on which you have strong but perhaps less popular opinions, don’t hesitate to participate – you’ll have an actually interesting contribution to make at a moment when everyone’s talking about that certain issue. By standing out from the crowd with your sincere opinion in such a moment, you’ll be more likely to draw attention to yourself and be perceived as offering true value.

Part of being an authority is that people love to get your opinion on most things. You can use that to time your tweets whenever the topics move to your areas of expertise. If you see the conversation moving to something you can comment on, don’t miss that chance. Share what you think and ride the engagement wave that comes with it, it’s really that simple!

And if there are no such conversations happening, why not start your own? If you already have a healthy following and a strong idea you’d like to discuss, don’t be afraid to share your thoughts and encourage others to participate. You can be the moment!

Your best time to tweet

Timing your tweets properly doesn’t have to be a drag. With Hypefury, getting your timing right is even simpler than you imagine. You get a bunch of custom-designed features to keep your tweets in front of your followers. If you’re not on it already, you should try it out here for free!

Besides letting you create and schedule your content effortlessly, Hypefury allows you to get the perfect timing on your tweets whenever you tweet. Between the Evergreen tweet feature and the Auto-Retweet function, it’ll always be your best time to tweet. Those features let you keep your content circulation on the timeline a lot longer than the average tweet.

The average tweet has a lifespan of about 15 minutes. That’s a very small window for it to gain traction but with Hypefury, you don’t have to worry about that. Hypefury recycles your tweets so more people can engage and interact with you. With Hypefury, the best time to tweet is whenever you feel like it!

You worry about the tweets, and we’ll get you the engagement and account growth you want.

Finding the best time to tweet isn’t really something you should be too concerned about. In general, consistency and value are rewarded a lot more than anything else that goes into sharing tweets. If you can be relatable and timely, and show your followers that they can look forward to an interesting opinion every time you tweet, it’ll always be the best time to tweet for you.

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