Monetization is currently the main attraction point for social media platforms as they vie to lure more users and become the premier option for creators. Almost every social media platform has revamped the monetization opportunities for creators lately, and Meta is no different.

Meta recently announced plans to update the Reels Play Bonus, adding a Challenges program and giving creators new insights about their views.

The move comes as Meta tries to establish its social media networks as the go-to platforms for sharing video content.

The announcement also comes just after TikTok recently announced that they were exploring ways to share advertising revenue with creators.

Let us explore the latest expansion of monetization opportunities for creators across Meta platforms.

What you need to know about Meta’s expansion of monetization

In a recent blog post, meta announced that creators deserved a reward for their work in constantly creating and sharing original content.

The post continued to say that these rewards could be through distribution, growth, or monetization. And while the other two are great, platform-based monetization opportunities are what have been most sorely lacking.

“As part of these efforts, we recently rolled out ranking changes that prioritize the distribution of original content in places where we recommend Reels, like the Reels tab and feed on Instagram and Feed and Watch on Facebook. As we continue this work, we’re making a few changes to our incentives program that give creators ways to reach new followers and uncover new opportunities.”

What does it all mean?

The first change from the update is the calculation payouts for the Reel Play Bonus programs.

The adjustment will make it easier to reward creators for making high-quality original content that resonates with people, regardless of their audience size.

Many creators will see their payouts change once the update takes effect, but overall it will be welcome because new creators with smaller audiences can now get in on the monetization.

As of now, there has been no mention of how the payout calculations will change.

Meta is also introducing a new incentive called Challenges on Facebook that could see creators in the Reels Play bonus program earn up to $4,000 from their content in a month.

Here is a quick overview of how Challenges will work:

• Each creator in the program will be able to participate in a series of sequential, cumulative challenges each month. For example, earn $20 when 5 of your Reels reach 100 plays each.
• When a creator completes one challenge, the next one is unlocked. For example, when a creator after the 5 Reel challenge above, they would see the next one, e.g., earn $100 when 20 of your Reels reach 500 plays each, and so on.
• Creators’ progress on challenges will reset to #1 at the start of each 30-day bonus period.

For more on how the Challenges, see the blog post here.

Meta adds insights for Reels on Facebook

To help creators make more relevant and appealing content, Meta is rolling out insights for Reels Play creators.

This will help creators gain more visibility into how their reels are performing and provide priceless feedback on how they can make better content.

Meta is also making it super simple for creators to track how many plays their eligible Reels received within the earning period by adding the data onto the Reels Play Bonus Insight page.

Other monetization opportunities

Meta is also making it possible for creators to monetize their audiences beyond ordinary incentives. Communities are a massive monetization gateway, and Meta will be adding more ways for creators to build them as a form of sustainable business.

Advertising and Revenue sharing are also ways Meta is looking to give more back to creators.

Meta beat TikTok to the ad and revenue sharing table with creators by a long margin, and they are continuing to build on the good that has grown from that.

They will be rolling out overlay ads in Reels on Facebook on top of the in-stream ads. They had already been testing the ads with some creators, but Meta says it plans to expand the ads program to more creators, giving them the option to offer advertisers higher quality ad placements on the platform.

Lastly, Instagram creators will soon be able to crosspost their reels to Facebook.

When finalized, Meta suggests that eligible creators could also get a piece of the pie from overlay ad revenue generated from crossposted Reels.

This will help creators effortlessly grow their audience and monetization potential on both platforms all in one motion.

How do you feel about the latest monetization updates?

Look forward to hearing what you think. Connect with us over on Twitter, and be sure to check out the rest of the blog for more ways on how you can grow and monetize your social media presence.