Negative engagement on social media platforms such as Twitter can be seen as an inherently bad thing. After all, this very blog usually recommends that you interact with people online so that they will grow to like you and choose to follow you!
But when used strategically, negative engagement can actually benefit you and your brand!
What is negative engagement?
Negative engagement on Twitter is when users react negatively to a tweet or post – for instance, with criticism or even insults. This type of engagement has become increasingly common in recent years, especially as conversations surrounding controversial topics such as politics, social justice, and the pandemic have become more heated.
How exactly can negative engagement be helpful?
In a word, it can spice up your feed. By sparking up conversations, engaging in a little bit of negativity can make you stand out and have people interact with you.
But of course, it can also turn sour and end up being damaging to your brand’s reputation. We all know so