Instagram is one of the top social media in the world right now. With the launch of its other app, Threads, we can still expect Instagram to dominate in 2024.
However, in order to the most out of Instagram, you need to use other tools that offer more unique features that are still not present on Instagram.
Table of Contents
Instagram Tools for Content Creation and Scheduling
Creator Studio
Creator Studio is Meta’s own content management tool for Facebook and Instagram for professional accounts.
With Creator Studio, you can create, schedule, and cross-post between your Facebook Page and Instagram account and manage posts from one app.
It has useful features such as bulk upload, inspiration from similar accounts, a calendar, and much more.
Hypefury
Hypefury is a social media management tool that makes it easy to create, schedule and distribute content on different social media at ease.
With Hypefury you can create and schedule posts and reels for Instagram but what’s more, is that you can cross-post your content to other socials such as Twitter/𝕏, Facebook, and LinkedIn.
Hypefury also has a tweet-to-reel feature where it automatically turns your popular tweets into reels without you doing any work. All you have to do is choose a background and a sound
Tweetshot Generator by Hypefury
Tweetshot Generator is a tool by Hypefury that lets you turn your tweets into Instagram-optimized images (tweetshots) without fiddling with screenshots.
A lot of creators screenshot their popular tweets and repost them on Instagram, so Hypefury created this tool to automatically generate optimized images of your tweets and repost them on Instagram.
All you have to do is choose the theme and color you want for your tweetshot.
Instagram Tools for Analytics
Instagram Insights
Instagram Insights is a built-in analytics tool for professional accounts. It provides data about the accounts you’ve reached, accounts who have engaged with you, your posts, and your followers, and different information about them such as age, location, most active times, and much more.
Some data in Instagram Insights disappears after 30 days so it’s better to check it frequently and never miss anything.
You can find Instagram Insights on your profile under ‘Professional Dashboard’
Keyhole
Keyhole is a social media listening tool that tracks the performance and effectiveness of your campaigns.
Keyhole collects all the Instagram metrics that you care about: engagement, reach, impressions, posts, and stories metrics, and calculates the effectiveness of your campaign.
Keyhole also can track the impact of other creators you have partnered with through branded hashtags
Awario
Awario is a monitoring tool that lets you track your Instagram account so that you know what is working.
Awario tracks everything from mentions, reach, language, topic, and much more.
Awario can also track your competitors so you know what they are upto and it can also track influencers and help you find the best ones that can help you with your brand.
Instagram Tools for Image and Video Editing
CapCut
CapCit is a video editing tool that lets you create beautiful videos, in this case, reels.
CapCut is so simple that anyone can use it. You can add sounds, animation transitions, and subtitles like those reals from many creators on Instagram.
Reels are the holy grail of Instagram growth and CapCut is the tool that will help you create better reels.
Canva
Canva is a graphic design tool that lets you design almost anything from images to videos.
If you want to design beautiful-looking posts for your Instagram account then Canva is your tool.
Even if you don’t have an eye for design, Canva has a wide range of templates that you can choose from and with a little bit of editing you can customize them and make them your own
Unfold
Unfold is a mobile photo editing app that allows you edit your Instagram posts (images and stories) by choosing over 200+ templates.
It allows you to also use custom fonts so you are not limited to Instagram’s fonts only.
It also has other editing features that are not available in the native Instagram app.
Unfold is available on both App Store and Play Store
Instasize
Instasize is an image editing tool that allows you to resize your images to be perfect for all Instagram post size.
Having photos the right for size for Instagram helps your content to be high quality, consistent, and more likely to get shown on the feed.
Instasize also has other tools related to images that you can check out.
Remove.bg
As the name of the tool suggests, it is a tool that allows you to quickly remove the background of your images without fiddling with Photoshop and at the same time maintain your image quality
Instagram Tools for Audience Research and Social Listening
SparkToro
SparkToro is an audience research tool that helps you to understand your audience better so you can cater to their needs.
It allows you to get data such as who your audience engages with, the language they use, their hashtags and other real-time data.
That way you can get real data of what your audience is interested in and generate better content based on that data.
Social Insider
Social insider is a competitor analysis tools that allows you to listen to your competitors.
You can listen on followers, reach, engagement, posts and much more. You can also use AI to perform any decisions from the data you obtained.
Instagram Tools for Finding Creators for Collaboration
Storyclash
Storyclash is a tool that uses AI to visually find creators that match your description.
Example “A woman in a blue dress on a boat”
With this tool, you can find creators who already post the type of content that is similar to yours.
Modash
Modash is a tool that allows brand to find creators they can collaborate with.
Modash allows you to find Instagram creators and evaluate their audience, performance and records. It also automatically tracks their content once you add them to your watch list so you get to see how their content performs.
With over 250m+ creators to choose from, you can filter them based on any filters such as follow range, location, niches, average reel views and much more.
Instagram Tools for Contests and Giveaways
Gleam
Gleam is an that allows marketers to run and manage social media contests and giveaways online.
It gives you a great way to give back to your audience and grow your audience even more.
If you run a lot of giveaways, this is the app for you.
Shortstack
Shortstack is an online content and giveaway management tool that allows marketers to host giveaways and contests to maximize their engagement and get more leads.
With Shortstack, you can choose from over more than 80+ ready made templates and focus on your giveaway.
Other Instagram Tools
Ads Manager
Ads Manager is an all-in-one tools that is the central point of creating and running ads of Meta platforms including (including Instagram, Facebook, Messenger, and Audience Network).
With Ads Manager, you can create Instagram ads, build campaigns and monitor the results with all the Instagram metrics. It also allows you to conduct A/B tests.
Ads Manager is free to use and you only have to pay when running the ads
Hashtag Expert
Through the combination of their algorithm and AI, hashtag expert generates and finds the best performing and trending hashtags so that you give your posts a fair chance of competing.
You start by proving familiar hashtags that you know the Hashtag Expert will generate other hashtags based on the one that you provided.
hoo.be
This is a link-in-bio tool that lets you put more on your unique link.
What’s special is that it’s tailored for creators. So most of the features that you think creators need are probably there. You can embed posts, integrate with other socials so you promote your other socials, you can create shops, have paywalls, and much more.
And you do all this while customizing your page to match your brand.
hoo.be is unlike any other link-in-bio tool out there
There you have it. These are some of the best Instagram tools that will help maximize your marketing efforts for your brand.
