With more than 1 billion monthly active users, there is no way businesses can ignore the power of Instagram. It’s about Instagram for business.
With the number of users, their sophistication, the platform’s tools to provide insights, and selling ability, Instagram is becoming a haven for businesses.
More and more businesses are using Instagram to reach their customers, their loyal fans, and their social media followers.
Putting content on the platform is a high output activity because potential customers make buying decisions through social media marketing platforms as we provide at Hypefury.
So here are the top 5 industries that use Instagram for business:
1. Fashion
The fashion industry is a fast-paced and competitive space. With the boom of the internet and affordable internet, it’s becoming easier and easier to build d a fashion brand. Hence newer players are always looking to enter the market and position themselves well.
However, with a good Instagram strategy, fashion businesses can overcome competitors.
According to Lyst’s year in fashion 2018 report, Instagram is a “powerful fashion force, that is setting trends and boosting sales,”
When you think about it, Instagram is the perfect choice for businesses in fashion. It is a visual platform that can help brands inspire new trends and build a lifestyle around the fashion brand.
Instagram for Business is a great way for fashion brands to build awareness about their products and move beyond simply selling clothing.
On this highly visual platform, users can search for outfits not just by scrolling through endless studio photos of outfits but also by admiring specific individuals’ posts who may have styles they admire.
Brands can leverage the social network’s ability to build a relationship between customer and brand. By doing so, they can generate new sales as well as collect data on their audience in order to learn more about their customers!
Hence if you are a fashion brand looking to grow on Instagram, these are the most engaging content types of images and videos you should include in your content mix:
- Product features
- Product updates
- User-generated content
- Product Features
Instagram is the right place to show off your fashion brand’s style and hop on new trends, but it’s also important to showcase what makes your products unique.
Many of the most successful fashion brands stick to the 80/20 rule when planning out their content mix: 80% of your content should tell your story, whereas 20% should be promotional.
Everyone has a great mix of educational, promotional, and aesthetic content. They don’t aggressively throw promotions at their followers. They promote subtly while also giving useful information about the product they’re promoting.
Product Updates
If you’re running a sale or launching a new collection, it’s important to let your followers know.
https://www.instagram.com/p/CYsdOmGtJek/?utm_source=ig_web_copy_link
This is a good way of letting your followers know that you have launched your Winter Arrivals and they can shop for these amazing products.
If you use Instagram to give any updates about your business or products, your followers have a reason to come to your Instagram account to hunt and buy products.
User-Generated Content
https://www.instagram.com/reel/CZcbSBgqW3a/?utm_source=ig_web_copy_link
By sharing user-generated content, you’re not only posting testimonials of your products and showing them in action, you’re also telling your followers what your most popular products are.
You can even run contests and tell your followers to send you photos or videos of them wearing your products and the best photo or video will be featured on your timeline.
user-generated content is a great way to make your followers feel more connected to your brand and be more interested in what you have in store for them.
2. Tech Industry
When you think about social media for tech companies, Instagram for Business is not the first platform you think about. And that’s justified. Because Instagram is a visual medium. Hence, not a lot about tech seems to grapple the platform.
However, companies have realized that totally ignoring Instagram is bad because a lot of people these days search for a company on various social platforms. And Instagram being host to more than 1 billion active monthly users, cannot be ignored at all.
Hence, tech companies are adopting various strategies to advertise their products on the platform;.
Let’s look at some tech companies nailing Instagram:
Apple
No surprises here. The most valuable company in the world with a market cap of $2.6 trillion is a brand to look at on Instagram.
With aesthetic and visually appealing photographs, Apple’s Instagram feed is a delight to follow.
Apple encourages its 27 million Instagram followers to use the hashtag #ShotOniPhone to “take part” in their venture. They scarcely post anything about their products. Instead, they only post enthralling, beautiful, and jolly photos that users have captured with their iPhones and shared on Instagram with the hashtag #ShotOniPhone. Inspirational imagery of landscapes and adventures are the most-posted genres.
Squarespace
As a digital habitat that caters mainly to photographers and videographers, Instagram has been a natural destination for Squarespace. Both experienced artists and consumers of fine art appreciate the lavish displays of everything from half-eaten cake slices to breathtaking architecture on their accounts.
They also post important stats about how having a website helps businesses and individuals.
They recently dived into influencer marketing with Zendaya and their posts appear to be doing really well.
Dell
Dell has made a name for itself in the high-tech world. Its Instagram page is ranked among the highest. Dell posts regular videos showcasing real-life usage of some of their high-end products, as well as interesting images telling companies how they can recycle certain components so they don’t end up in landfills or oceans.
Although this company is nearly 30 years old and you would expect them to understand social media better than any other organization, Dell realizes that it’s not about them but about their followers.
That’s why each clip tells a story about the product that captures quite clearly what type of people are going to enjoy using it and sometimes even why one might need a specific desktop computer or laptop etc.
Don’t rely on just showing off your brand new products each time – instead, get creative and let your potential customers know more about you and who you are as an organization!
3. Creative and Marketing Services Industry
Creative and Marketing agencies heavily rely on Instagram for Business to get more clients.
Instagram is a highly visual and audio-driven medium, it’s easier for agencies to showcase their work and approach clients.
A lot of service companies are using Instagram the right way to engage their followers (their potential customers and job-seekers)
Let’s look at some examples:
Pentagram
Pentagram is a design consultancy firm – one of the finest in the whole world. It has a great clientele to show for an excellent job to complement it.
Hence, they showcase their work using videos or images of designs they made.
They keep their 877k followers updated with the latest trends. They invite their followers to the latest events they’re hosting and talks they’re having on social media.
This is a great way to include your Instagram followers in conversations. Invite them to talks your brand is hosting or live streams your firm’s executives are attending.
4. Travel Industry
Instagram has changed the travel industry. People are no more looking at exclusive magazines for picturesque photos of exotic locations. They’re scrolling through Instagram. And they’re looking at photos from travel bloggers or online travel companies.
While they’re looking at these scenic destinations, they’re planning their next trip. That’s the CTA.
By posting beautiful locations on your feed, you’re encouraging your followers to visit a certain location while using your services or using the brand you’re endorsing.
For example:
Intrepid
Intrepid Travel is a business that inspires adventure. Their travel hashtag, #beintrepid, has gained thousands of tags.
The brand encourages their followers to use their hashtag as it not promote visibility but also creates an image of a brand that creates awesome experiences for people.
5. Health and Wellness Industry
The Coronavirus pandemic has forcibly made us rediscover our friendship with heath and wellness. It makes us rethink our goals with respect to health and fitness.
Since then, taking care of one’s health both physical and mental has become the top priority and we should thank the catastrophe for this paradigm shift.
Due to the resurgence of the feeling to be healthy, health, and wellness brands are having a great run on Instagram.
All brands are growing their Instagram followers and hence their business.
Let’s look at some brands killing it on Instagram:
Saje Natural Wellness
Saje’s Instagram bio says “We believe in physical and emotional wellness for all. 100% natural products for your mind, body & home. #SpreadWellness #SajeAtHome”
And that’s what they promote on their Instagram feed.
They promote their products very subtly. Their posts are not aggressively telling people to buy their products. They’re targeted to achieve general advocacy towards their brand.
Influencer marketing is serving them well since they’re targeting micro-influencers who have a small yet engaging audience.
Four Sigmatic – Functional Foods
Foursigmatic has a lively and fun feed. There are a lot of colors on their feed and a lot of user-generated content.
User-generated content helps them immensely with testimonials and creating amazing visual experiences.
They put out a lot of educational content to balance their promotional posts.
Myprotein
This is a brand that is killing it on social media. They’re using Instagram, YouTube, TikTok – you name it.
They’re working with influencers as well so they capture the majority of the market.
The protein supplements space is very competitive and if you want to succeed you should be able to acquire customers fast.
And Myprotein has done that superbly.
Conclusion
These 5 industries have already seen success with Instagram. Companies in these industries have cracked the code of how to use Instagram for business.
So, if you are from a company in these industries and have not started your Instagram page, please start.
Any company in current times needs a presence on social media.
