Have you ever felt limited by Twitter’s 280-character limit for single tweets? Maybe you aren’t subscribed to Twitter Blue, and don’t have the insanely long 4,000-character limit that was just released.
If so, you’re not alone. There’s a solution to your problems: Twitter threads, aka tweetstorms, aka tweet threads.
A Tweet thread is a series of related tweets that allow you to convey an idea or share important information without being confined to the character limit.
A Tweet thread by Sahil Bloom
By giving your audience an initial hook within the character limit of one tweet, you can give your audience an opportunity to gauge their interest in continuing to read. That’s right — the first tweet better be pretty damn interesting! With millions of tweets per day, why should someone read your thread?
In this article, we’ll explore the benefits of using Twitter threads to engage your clients, increase your reach, and strengthen your brand. We’ll also provide you with a simple and effective blank Twitter thread template to help you create engaging tweetstorms.
Here’s what we’ll cover: