Consistency matters (the stats don’t lie): why you should post every day7 min read

When it comes to social media success, consistency is key. Posting regularly will help ensure that your content reaches the maximum number of people. 

Studies have shown that the more often you post, the more likely it is that people will see your posts and interact with them. It’s no wonder that most big companies post content every day on their various social media platforms and have seen tremendous growth in followers and engagement.


But how do you achieve consistency online?

There are several avenues to explore. You can create a schedule that outlines when and where you plan to post content. 

You can also use various online tools to manage multiple accounts at once and schedule posts in advance. 

Finally, you can also use automation tools to automatically post content at specific times or when certain conditions are met – more on this later! 

One such tool is Hypefury – your one-stop solution for social media consistency! It has an inbuilt scheduler which works seamlessly and an automation tool to support your tweets, replies, and messages.

At Hypefury, having been in the content marketing industry for the past few years, we found that businesses that publish a blog post every other day receive more traffic than those that publish irregularly. This shows that maintaining a consistent presence on your blog or website can help drive more traffic and engagement.

When it comes to social media platforms like Twitter, Instagram and YouTube, we have noticed that brands that posted at least once per day along with other engagement activities saw more average engagement than those that posted less frequently and less consistently. This means that posting regularly on social media can boost your brand’s engagement and increase your number of followers.

Consistency for each platform

Read on to learn about the importance of consistency for each of the popular and most-used social media platforms.


twitter schedule

On Twitter, it’s important to be consistent in terms of the frequency of your tweets as well as the overall tone and style of your content. By posting regularly and maintaining a consistent presence on the platform, you can increase your visibility and stay present in your followers’ minds. 

It is also important to be consistent in terms of the hashtags you use and the types of content you share, as this can help to increase the reach of your tweets and attract new followers.

Secret Hack: Use Twitter’s advanced search function to find users who are likely to be interested in your content. This can help you grow your following and increase your engagement.


Consistency is also important on Facebook, as it can help to increase the visibility of your page and improve engagement with your content. A study by Social Media Today found that businesses that post at least 7 times per week on Facebook had an average of 5% higher engagement than those that posted less frequently. 

Here as well, it’s also important to be consistent in terms of your tone and style of content, as well as the types of posts you share (e.g. text updates, photos, videos).

Secret Hack: Use Facebook’s analytics tools to track the performance of your posts and identify what is working and what isn’t. This can help you optimize your strategy and improve the ROI of your Facebook marketing efforts.


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On Instagram, the frequency of your posts as well as the overall aesthetic of your profile need to be consistent. A study by Sprout Social found that brands that post to Instagram 2-3 times per week see a higher level of engagement than those that post either more or less frequently (you can have too much of a good thing!). Check out our guide to help you schedule your Instagram Lives too!

Hashtags and types of content need to remain coherent too.

Secret Hack: Instagram’s “Explore” feature can help you discover new users and content to grow your following and find inspiration for your own posts.


Consistency is also important on YouTube, as it can help to increase the visibility of your channel and improve engagement with your videos. The frequency of your video uploads, as well as the overall theme and style of your content need to follow an internal logic. 

It can also be helpful to have a consistent posting schedule (e.g. uploading a new video every Tuesday and Friday) so that your subscribers know when to expect new content from you.

Secret Hack: YouTube’s tagging and keyword features can optimize your videos for search. 

One Last Secret Super Hack: Use Hypefury’s tool to schedule your posts in advance, so that you can maintain a consistent presence on the platform even when you are busy!

Be consistent with social media automation tools

Social media automation can be a great way to save time and ensure consistent posting. Automation tools allow you to schedule posts in advance so you don’t have to worry about manually posting content every day. This way, you can use your precious time to create quality content that will engage your audience.

There are many benefits to using automation tools for social media posting. For one, it allows you to post content even when you’re not available or when you’re asleep. Additionally, automation helps you save time also by automating mundane tasks like formatting posts or finding relevant images.


When using automation tools for social media posting, there are a few things to keep in mind. 

First, make sure that the tool allows you to schedule posts in advance and at specific times. 

Secondly, make sure that the tool supports all the platforms you want to post on. 

Finally, test the tool before using it to make sure it works as expected.

Secret Hack: Make sure to balance automation with personal engagement. While it’s important to be efficient, it’s also important to connect with your audience and respond to comments and messages in a timely manner.

By scheduling posts in advance and automating certain tasks, you can free up time to focus on other aspects of your business. However, it’s important to use these tools in a way that is consistent with your overall social media strategy.

The first factor to consider is posting frequency – it’s best to post at least once a day so that your content is always fresh and up-to-date. It may be helpful to use social media analytics or conduct your own testing to determine the best posting frequency for your business.

Timing is also key – businesses should post when their target audience is online so their content has the best chance of being seen and engaging followers.

Make use of social media analytics tools – Track the performance of your automated content and identify areas of improvement. 

Keep an eye on performance – If you notice that certain types of content or posting frequencies are performing better than others, make sure to adjust your strategy accordingly.

Lastly, it’s important to post a variety of content; it will keep your audience engaged and coming back for more.

How Hypefury helps you to stay consistent

Hypefury post categories

Here are all the ways in which Hypefury can help you be consistent on social media.

Signing up for a Hypefury account

Signing up for a Hypefury account is quick and easy. All you need to do is visit the website and create an account. You can choose from various subscription plans depending on your needs.

Setting up your Twitter accounts

Once you’ve created your account, the next step is to connect your Twitter accounts. You can connect multiple accounts for easy management. This will allow you to track analytics for each account and schedule posts across multiple platforms.

Creating content for your audience

Before scheduling posts, it’s important to create content that resonates with your target audience. Think about what types of content they would be interested in and create content that’s informative, entertaining, or educational. Hypefury can also help you with that by offering inspiration for posts!

Scheduling posts with Hypefury

Once you’ve created your content, you can use Hypefury’s post-scheduling feature to schedule posts in advance. This will allow you to be consistent with your content and ensure that you are reaching your audience at the right time.

Growing email list

In addition to finding new followers on social media, you can also use Hypefury’s email list feature to grow your email list organically. This feature allows you to send emails directly to potential customers or subscribers who are interested in what you have to offer.


Posting every day on social media matters helps keep your followers updated on your latest news and offerings, while also helping you build relationships with them through engagement and interaction. By using automation tools and maintaining a consistent brand, you can quickly grow your audience on your social media platforms while also benefiting from increased engagement with them over time.

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