The Comprehensive Guide to Scheduling a Post on Facebook

Everyone tries really hard to keep their Facebook page on point — to be consistent. However, sitting down at the same time every day like clockwork to hit “publish” might not be the most natural or winning strategy. 

Here you’ll find a way to make the most out of Facebook without a ton of money and without chaining yourself to your computer 24/7 to constantly hit the “Post” button.

Why should I learn to schedule posts on Facebook?

We’ll explain what are the top 3 reasons to make this jump into a bold new future:

It will help you to keep the bar high

Nothing looks more professional than organization and discipline. You can translate it into your Facebook feed by being well-prepared in advance with your posts. Create the whole week’s or the whole month’s schedule of publications in advance. This will give you the opportunity to offer great quality content but also be always on the cutting edge of relevant topics and trends since you’ll be able to improvise and adapt if you already have a solid base of publications to work with and tweak. 

While Facebook posts you can do… well, anything else!

Be wise when investing your time. 

Scheduling your posts gives you the opportunity to focus your efforts on more productive tasks such as studying Facebook analytics, evaluating your engagement, interacting with your audience, and planning more content for the weeks ahead.

Don’t ignore this powerful feature!

Don’t let the time zone be your business enemy

Publishing on time seems easy. Everything starts to get tricky when your availability or working hours don’t match your target audience’s needs. You might have to stay up late to upload that post or maybe you’ll have to do it while in traffic (don’t post and drive, folks!!)

Especially if you have an international audience, your post will be delivered whether it is 8:00 pm or 3:00 am in the morning. Remember, you can get anyone around the world to be your client and that possibility is just a few clicks away. 

Make your process increasingly more automated and in a blink of an eye, you’ll realize there is actually plenty of time to keep improving and keep growing your business.

Schedule your Facebook posts step-by-step

  1. Click on the “Pages” button next to the flag icon on your left-side menu.
  2. Go to the page you’re interested in managing
  3. Click on “Publishing tools” 
  4. Click on “Create post”  blue button 
  5. Design, write and create your post (you’ll find some ideas later, keep scrolling)
  6. Select the date and time you want to make your post public and just click “Save” followed by “Schedule post” and THAT’S IT! Watch those visualizations rise.

Can I edit my scheduled post?

Now, imagine that going through your scheduled post you realize: Oh no! Mother’s Day is not until next week. Nothing to worry about. You can still edit, just do this:

  1. Follow the steps of the last section till you get to “Publishing tools”
  2. Click “Scheduled” right below “Posts” 
  3. Select the post where you slipped up
  4. Click on the three dots and select “Edit post”. You’ll also have the option to duplicate, reschedule, move to drafts or delete the post. 

When it comes to posting creation there are a few tips that we can give so you know what kind of content goes well on Facebook. 

  • Videos can make the difference. This format still is the MVP in this platform with millions of visualizations each day. Whatever your niche is, make sure you’re taking advantage of this resource. Make a tutorial, give some updates or just upload an entertaining video that helps you to keep your public in expectation for more.
  • Be a purveyor of quality content. Sharing, reposting and interacting with other people’s content is an underrated strategy. Everyone loves a team player that takes the time to appreciate other people’s work. It also helps to refresh your feed with a little bit of diversity and it can buy you some extra time in case of creativity dryness.
  • On Facebook, users want to learn and be entertained. Combined, these two aspects can make for excellent posts for your audience. Unlike Instagram or TikTok, on Facebook, you’re more likely to get people’s attention for a longer period of time. Keep this in mind when making the structure of your next post.
  • Always add a CTA at the end of your text/video/image. That’s the best way to convert engagement into sales. Visit this link, click on the video to know more about it, follow this account to, thumbs up if you enjoyed the post, share..  are just a few examples you can use. 
  • Use the proper hashtags so you can reach a wider and specific audience. 

When is the best time to schedule a post?

We know you’re looking for that magic answer that you think will lead you to get a bunch of new interactions and visualizations and savage traffic in your page but unfortunately, that magic answer doesn’t exist. 

It doesn’t matter how many websites you visit or how many studies of third parties you try to implement, each business has a unique public with its own specific characteristics. So instead of waiting for magic to happen, get your hands dirty and start studying your niche and your audience habits on Facebook: What do they do? At what hours do they interact the most? What kind of content do they like to share?

You can find a lot of these answers right there on Facebook insights page.

Are there any limitations to the Facebook schedule feature?

It is important to mention that not any format of content can be scheduled on Facebook. Here you have a list so you can be prepared:

Allowed to schedule:

  • Simple text
  • Videos
  • Links
  • Simple images

Not allowed to schedule:

  • Facebook page check-ins
  • Photo Albums
  • Gifs
  • Events
  • Any interaction in general such as tagging or commenting

Remember that, even with the highest level of automation it will always be necessary for you to be behind the wheel. Interaction with your audience always needs to be as authentic as possible to build that relationship that will keep them coming back. 

Facebook scheduling feature is a real advantage for social media managers. It improves work organization, especially for those who manage more than one account. So you won’t have to log in multiple times, saving a lot of time and interruptions during the day. This can be great if you work solo, but for teams it can be more useful to use a third-party tool like Hypefury.

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