The basics
A content scheduling plan is when you write down a detailed plan for your content ahead of time. It helps you stay on track and make sure that your creativity won’t go to waste!
Here are some reasons to consider scheduling your content:
- Your ideas deserve to be heard even if they pop into your brain in the middle of the night! If you have a designated place where to put them in those in-between moments, you’re making sure you’re going to use them.
- Having a plan helps you stay consistent. By having content lined up, you’ll accumulate more of it and won’t go run out of it as quickly.
- A plan gives you a rhythm, which will mean that your growth will be accelerated.
- If you notice some of your numbers going down, you can quickly go through your content calendar and pin point exactly what’s not working.
- All the top influencers are leaning heavily on it and it’s working out well for them!
We’re no longer in 2014 – you can’t just post a 20sec hilarious clip on Vine without much thought and expect it to blow up so much that you get invited on Ellen!
You have to be more calculating than that.