8 Tips to grow your Twitter following as a content creator6 min read

If you’re a content creator, establishing yourself online should be one of your biggest priorities. Fortunately for you, Twitter makes building an online presence simple, and in this article, we’ll go over how to grow your Twitter followers as a content creator.

Growing on Twitter following might be simple, but it’s certainly not easy. It’ll take some work on your part, but if you follow the principles below you’ll have a strong online presence in no time at all.

Tips to Grow your Twitter followers:
A guide for content creators

Optimize your Bio/Profile

How to grow your Twitter following

The first step to growing your Twitter following is optimizing your bio and profile so that it makes a strong impression when people find you. A strong profile is vital because that’s how you convince people to follow you. Without it, people might browse through your tweets, but they won’t stay very long.

Any strong Twitter profile is made up of the following 4  building blocks.

  • Name – Shows who you are or what you’re about.
  • Profile pic – A striking image makes you more memorable (think brand logo)
  • Banner – This is your brand’s billboard, have fun and show personality.
  • Bio – Tells visitors what to expect from you.


If you master using these building blocks you’ll create a strong profile. For an in-depth look at how to use these building blocks, you can use the following three resources we’ve put together on the subject.

Define your niche

The fastest way to grow your Twitter following is to know exactly who you are talking to and create content primarily for them. If you post about anything and everything people won’t know what to expect from you and most won’t stick around long enough to figure it out.

Your niche can be pretty much anything that interests you, but you have to make sure you’re producing top-tier content. You could choose to focus on anything from health and fitness, to politics or gaming. Whatever you choose, you just have to make sure people interested in the same thing can get some value from you.

Apart from growing your Twitter following, defining your niche has three major benefits you won’t want to miss out on:

  • You’ll grow an engaged following
  • It’ll help clarify your content ideas
  • You’ll post with greater consistency

Post quality content

Once you’ve defined your niche, the next step is to post quality content. You might be wondering what quality content is, and the answer is quite simple.

Quality content is content your current followers will find useful and content that attracts new followers. Useful can mean anything depending on the content you create and the audience you’re targeting, but the value in terms of content will always be in one or more of the following categories.

  • Informing
  • Educating
  • Entertaining


If you can inform. educate, or entertain with every piece of content you share, you’ll be well on your way to becoming a Twitter authority.


97% of Twitter users prefer visual content, and posts with videos, gifs and images get up to three times more engagement than ordinary posts, so be sure to include visual content in your post strategy. 


Engaging is the most important part of growing a Twitter following that supports and appreciates your content.

If you want your followers tuned in to what you’re putting out you have to reward their attention by replying to their comments and maintaining conversations with them. Talking to your followers shows that you value their attention and opinions, and if you do this consistently, you’ll develop an ever-growing, engaged following, which is what you should be aiming for.

Apart from engaging with your followers, you should also engage with other creators and Twitter accounts. Liking, commenting on, and retweeting other people’s content will get you on their radar and expose you to their followers.

You shouldn’t engage purely for the purpose of growing your follower count. Instead, you should focus more on developing genuine connections and sharing what you think. Finding accounts you enjoy interacting with and people that challenge and expand your views will give you a more rewarding Twitter experience.

Join communities

Another key part of growing your Twitter following is participating in the conversations going on in communities you like. Sharing your insight and knowledge on topics you know well enough to comment on will help you grow your reputation and position you as a reliable source of information.

On Twitter, participating in Twitter spaces is a good way to establish yourself and get yourself on people’s radars. Outside of Twitter, participating in Telegram groups, Discords, Subreddits, and similar forums will help you expand your online presence beyond Twitter and allow you to syphon new followers that might not have heard on Twitter.

Have fun

Twitter is a social media platform, and your primary objective there should be to interact with other people and have a fun time.

Don’t be afraid to show your personality and venture outside your defined niche. Your niche shouldn’t constrict you and stop you from truly expressing yourself. It should serve as a guide to keep you focused on sharing high-quality content. Outside of that, you should spread your wings and see what’s out there.

Comment on Web3, share your crypto plays, post a fitness tip or just be random. Your life is a lot more than just the content you major on, and your followers are interested in that.

Help others

One of the fastest ways to grow your Twitter following is to help others become better versions of themselves. Whatever content you create, take the time to help your followers and other content creators get better at what they do.

Share tips, resources, and strategies for leveling up and people will be drawn to you. Everyone loves inspirational people and if you want to grow your Twitter following, that’s a fail-proof strategy to try.

Link to external platforms

Last but not least, if you want to grow your Twitter following, you should link to and direct people to your content outside of Twitter.

Twitter doesn’t lend itself very well to sharing long-form content. That’s why you should be directing people to your YouTube channel, email lists, or courses so they can interact with richer content from you. You should have links to your content in your bio, and every so often you post it to the timeline so everyone can see it. If you’re a Hypefury user, you can plug your content automatically using the Auto plug feature.

Having content outside of Twitter also shows that you have a purpose for growing and maintaining a following beyond making noise online. If people can see you’re making significant moves outside of the Twitterverse, they’ll follow you to keep up with what you’re doing.

Growing your Twitter following is one of the best ways to solidify your online presence and find new fans for your content. If you’re a content creator, you should be actively growing your Twitter following and making your presence felt on one of the best platforms for sharing your work and meeting exciting minds.

No matter what level you’re at, if you want to grow your Twitter following, the 8 pointers above will help you gain the respect and reputation you need to take your popularity to the next level.

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