A good Twitter bio is like the trailer for a movie. It gives away just enough to let you know what you’re getting into and leaves out the rest so you turn up at the cinema.
Your Twitter bio should have the same effect! It needs to make the sort of impression that turns profile visits into follows and leaves people wanting to know what your big Twitter idea is.
Your account could survive without a solid bio, but it also could be that much better with a killer one, so why not give it some thought? The worst that could happen is you end up with a couple more followers, and that’s not a bad thing!
Table of contents — Twitter bios
- Why give your Twitter bio a thought?
- How to write a good twitter bio: tips and ideas
- Types of Twitter bios
- 3 Solid Twitter bios
Why give your Twitter bio a thought?
Your Twitter bio should be the foundational piece of your Twitter profile and strategy.
It doesn’t matter if you’re trying to build a brand, grow your following, or sell a service or product. You can’t afford to use some generic unimaginative words and not put effort into it!
Your bio is how you sell yourself and it will appear in the search results when people search for your name. And every time you have a tweet gain some traction, you can bet people will be checking out your profile! Why check out your profile? To see what you’re about and if they can expect more of the same – so you better not disappoint.
A solid bio also acts as a filter for the type of audience you want to reach. Being clear on what you and your account are about is how you build an audience that actually cares about your content and will return to you for more. An engaged, tuned-in audience will make building a brand, becoming an authority and selling that much easier.
Here are a few reasons why you should give your Twitter bio a thought:
It sets the tone for your brand
Your Twitter bio is the first thing people see when they visit your profile, so it’s important to make sure it accurately represents you and your brand. A well-crafted bio can convey your brand’s personality, values and voice, and help attract the right audience for you.
It helps you stand out
With so many users on Twitter, it’s important to have a bio that helps you stand out from the crowd. A unique bio that showcases your personality and/or expertise can make you more memorable and help you attract followers who are interested in what you have to say.
It establishes your credibility
Your Twitter bio can also help you appear credible in your industry, field or niche. As in life, there are many posers and uninformed people online, so establishing yourself as a good source of information and insight around the themes you discuss can really help you and make users you see your page have a sigh of relief!
It can help you gain more followers
If your bio is interesting, well-crafted and catchy, people are more likely to click the follow button and engage with your content!
It can drive traffic to your website
Finally, your Twitter bio can also be used to drive traffic to your website or whatever online platform you choose. By including a link to your website, blog or YouTube channel, you can encourage visitors to visit these links and learn more about what you have to offer not only on Twitter, but also on other platforms and offline.
How to write a good twitter bio: tips and ideas
All good Twitter bios have something in common, and no, it’s not that they came off the list of 100 funny ideas for your Twitter bio!
A good bio will either make you laugh, leave you with something to think about, or it’ll have you wanting to scroll through all the tweets from that account. For the most part, a good bio will hit one of those marks – and the best ones will hit all three!
These three points make for bio gold because when people read such a bio, they are likely to instantly feel that they’ve found a like-minded person. They’ll want to learn something from or about you, and even perhaps do a deep dive into the content you’ve shared already. If you’re building your brand, growing your following or selling something, making people feel so strongly about you is priceless.
But how do you do it?
Here are some tips and ideas to help you write the best Twitter bio for you and your brand.
Be clear and concise
Your bio should be short and to the point, so make every word count. Avoid filler words or phrases and focus on communicating the most important information about yourself or what you have to offer.
Highlight your unique traits
Use your bio to communicate what makes you or your brand unique. What do you bring to the table that no one else does? What’s your specialty or your particular angle on a topic?
Including relevant keywords in your bio can help you appear in search results when people are looking for content related to your niche or industry. Think about what keywords people might use to find you, and include them! You can start with more general ones, then use slightly narrower keywords to better target your specific audience.
Personality is key
Your bio is a chance to showcase your personality and make a connection with potential followers. Don’t be afraid to inject a little humor, show off your creativity or express your passions and interests with your own, true tone of voice! There are so many bland, business-talk accounts on Twitter already – make sure you stay authentic and, therefore, interesting!
Don’t be afraid to use emojis
Emojis can be a fun and visually appealing way to add some personality to your bio and draw attention to whatever important information you include. Just make sure not to overdo it or use emojis that are not relevant to your brand! Emojis are a language, so use them correctly.
Include a call to action
When people visit your Twitter profile, you’d like that to take specific action, such as visiting your website, following your accounts on other platforms or finding out about your latest memorable endeavour. For that, make sure to tag your company profile, and include clear CTAs in your bio to guide people where you want them to go!
Test and iterate
If all these pieces of advice are starting to make you feel inadequate, don’t panic. Your bio doesn’t have to be set in stone!
Keep testing different versions of it and iterating based on what works and what doesn’t. Monitor your analytics to see what impact your bio is having on your follower growth and engagement, and make changes as needed. And don’t be afraid to follow your gut and experiment!
The Twitter bio of a comedian will indeed be different from the Twitter bio of the CEO of the new tech company, but that’s not a reason for humour not to be part of the bio of the CEO and “professionalism” of that of the comedian!
As a professional, the way you present yourself on Twitter is a reflection of your personal brand and how you want people to perceive you.
Whether you’re a business owner, entrepreneur, or creative professional, your Twitter bio should be written in a way that accurately reflects your personal and professional identity, while also being easy to understand and engaging for your target audience.
By creating a good, impactful Twitter bio, you can set yourself apart from the crowd and make a lasting impression on potential clients, customers and followers.
Types of Twitter bios
Not every Twitter bio is created equal – depending on your goals with the platform, your popularity and your personal preference, you will be able to craft different kinds of bios and still benefit from them.
The tips listed above are for you to create the most optimized bio possible, offering information and directly encouraging people online to look into what you’re about.
But if you’re a very famous person, you may be able to do without all that and keep your bio simple – or even silly and fun!
Comedian Theo Von doesn’t bother explaining who he is and what he’s about because he’s got more than 700,000 followers already and he doesn’t really need to use Twitter to expand his audience. He uses it as a way to keep his fans informed of his tours and podcast appearances, as well as to simply tweet out his thoughts and jokes.
Actress and filmmaker Elizabeth Banks can similarly keep it simple, but she still uses her bio to remind people of what she’s been in (The Hunger Games, for instance) and share some news (about her upcoming film Cocaine Bear), all in a casual manner.
If you reach similar levels of fame or notoriety in your industry, it may be a good idea to keep your bio short and sweet – but don’t rush into this or you may miss out on the opportunity for connection that a comprehensive bio can offer!
Solid Twitter bios
It goes without saying that there are countless great Twitter bios out there, but these three below are great guides for how you should be thinking about your own.
JK Molina is a Hypefury favorite – he’s mastered all things Twitter and his bio is something you could learn from.
JK’s Twitter bio is strong on Personality, Humor and Themes. Right away you see spooky “El Fantasma,” which means “ghost” in English, and then you find out he’s a Latino Ghostwriter. That’ll have you thinking about what on Earth he does and then the rest of his bio fills you in on that.
You’ll have no choice but to hit follow and find out what the ghostly ghostwriter goes on about all day! It’s worth noting that while he doesn’t have a link in his bio, he does have one somewhere in his profile and that works just as well. You’ve been warned, click it if you dare see where El Fanstama will have you go!
Next on our list of solid bios is Wiz. His bio screams ambitious and funny (because who thinks in Trillions, right?) and it’s straight to the point because you know he’s talking all things making money with e-com.
Just looking at this bio will have you wondering about the person behind this account who wants to hit a trillion. You also get right away that revolutionizing media and feeding millions is important to him and that is probably also important to you – after all, who’s not for ending world hunger?
Lastly, you get a link to click on and you’re also directed down to the pinned tweet to see what’s going on there. All in all, this is a solid bio and as with a quality movie trailer, you get the idea but you have to stick around for the show!
Last but certainly not least of our examples of accounts with solid Twitter bios is George Mack. His bio is equal parts personality and business.
Don’t quote me on this, but I’m confident that if you asked George what “White belt at life” means to him, you’d get something back about how there’s always room for improvement, and that with everything he knows already, there are countless more things to be learned. That’s not a bad way to look at things!
Next, you find out George writes a lot about clouds and dirt, and then you have links to all the other stuff he’d like you to know about. If you liked one of George’s tweets and you thought to check his profile out, you’d have a pretty good sense of what you were getting and so far, close to 60k people have stuck around for more.
You might be tempted to think these are massive accounts, but that really is beside the point. Plus, there’s no harm in learning from someone who’s got it all figured out!
Give a little thought to what you’re all about and then bring out some Personality, Humor and get your Themes down and you too will have a smashing bio.
Twitter bios aren’t rocket science – think about yours for a minute and you’ll start connecting a lot more with people that give your profile a look. You’ll never have an easier time expressing what you are about or getting people to follow you! For more examples of Twitter bios click here!
For more tips on how to level up your Twitter game, say hi on Twitter and stay tuned for more!