Are you tired of feeling lost in a sea of posts on Twitter?
Are you struggling to gain traction and grow your audience?
If so, it might be time to consider niching down hard on the platform. Many people believe that the more general their content is, the more people it will appeal to – but in fact, the opposite is often true!
By niching down and focusing on a specific topic or audience, you can actually see more success and growth on Twitter. In this article, we’ll explore the surprising benefits of this approach.
- Niche down to get your follower count up
- How to set up your profile to highlight your niche
- Link to your Twitter account on other social media platforms
- Not every niche account has to have a whimsical anonymous name
- Give, give, give, before you ask
- Get creative!
- Build relationships with influencers in your niche
- Use analytics to track your progress
- Use Hypefury to manage your schedule, get inspiration, reply to followers and save time
- Conclusion: niche down, find your people
Niche down to get your follower count up
No one is going to be confused about what this Guy’s niche is!
@GuyDealership went from having not that many followers (he only joined Twitter in December 2021) to over 200k followers by choosing to be defined by a niche.
Notice how he is actually defined neither by a personal brand (he’s anonymous) nor by a traditional corporate brand (he doesn’t display any company logo).
Instead, he’s chosen to brand himself in a way that explains clearly and exactly what he does.
Here are a few more reasons to follow @GuyDealership’s example:
#1: More targeted audience
By niching down and focusing on a specific topic or audience, you’ll attract a more targeted group of followers who are genuinely interested in what you have to say: they are fans of that niche already, and could become fans of you, too!
#2: Greater expert status
By becoming a go-to source of information on a specific topic, you’ll be seen as an expert in your field. This can lead to more opportunities for collaboration, guest blogging, speaking engagements, and other ways to grow your influence.
#3: Better use of time
It takes time and effort to create and share content on Twitter. By focusing on one specific topic, you’ll be able to create and share more targeted, relevant content that your audience will actually want to read. This means you can get more mileage out of your tweets and use your time more effectively.
How to set up your profile to highlight your niche
Once you’ve chosen your niche, it’s important to optimize your profile to reflect that niche. This will help attract the right followers and show them the value you bring to the table.
Here’s The Website Flip‘s profile. He has done quite a few things to make sure that his niche clearly comes across. If you want to grow your audience on Twitter, don’t make people wonder why they should follow you!