The surprising benefits of niching down hard on Twitter

Are you tired of feeling lost in a sea of posts on Twitter?

Are you struggling to gain traction and grow your audience?

If so, it might be time to consider niching down hard on the platform. Many people believe that the more general their content is, the more people it will appeal to – but in fact, the opposite is often true!

By niching down and focusing on a specific topic or audience, you can actually see more success and growth on Twitter. In this article, we’ll explore the surprising benefits of this approach.

Niche down to get your follower count up

Screenshot 2023 01 08 at 9.26.08 PM

No one is going to be confused about what this Guy’s niche is!

@GuyDealership went from having not that many followers (he only joined Twitter in December 2021) to over 200k followers by choosing to be defined by a niche.

Notice how he is actually defined neither by a personal brand (he’s anonymous) nor by a traditional corporate brand (he doesn’t display any company logo).

Instead, he’s chosen to brand himself in a way that explains clearly and exactly what he does.

Here are a few more reasons to follow @GuyDealership’s example:

#1: More targeted audience

By niching down and focusing on a specific topic or audience, you’ll attract a more targeted group of followers who are genuinely interested in what you have to say: they are fans of that niche already, and could become fans of you, too!

#2: Greater expert status

By becoming a go-to source of information on a specific topic, you’ll be seen as an expert in your field. This can lead to more opportunities for collaboration, guest blogging, speaking engagements, and other ways to grow your influence.

#3: Better use of time

It takes time and effort to create and share content on Twitter. By focusing on one specific topic, you’ll be able to create and share more targeted, relevant content that your audience will actually want to read. This means you can get more mileage out of your tweets and use your time more effectively.

How to set up your profile to highlight your niche

Once you’ve chosen your niche, it’s important to optimize your profile to reflect that niche. This will help attract the right followers and show them the value you bring to the table.

Here’s The Website Flip‘s profile. He has done quite a few things to make sure that his niche clearly comes across. If you want to grow your audience on Twitter, don’t make people wonder why they should follow you!

mushfiq twitter profile

  • Use keywords in your bio: Include relevant keywords in your bio to help people find you when they search for those terms on Twitter.
  • Use a clear, high-quality profile picture: Your profile picture is the first thing people see when they visit your profile, so make sure it’s a good one.
  • Include links to your website and other social media profiles: This will make it easy for people to learn more about you and connect with you on other platforms.
  • Tweet consistently: The more active you are on Twitter, the more likely you are to be seen and gain new followers. Make an effort to tweet regularly and engage with your followers.


One effective way to grow your audience on Twitter is to promote your account on other social media communities where you already have a strong presence.

By doing so, you can encourage your existing followers on those platforms to follow you on Twitter as well.

For example, you can include a link to your Twitter profile in your bio on Instagram or Facebook, or include a widget on your website that displays your latest tweets.

You can also cross-promote your content on multiple platforms, for instance by sharing a tweet with a link to your latest Instagram post, or vice versa.

By making it easy for people to follow you on Twitter, you can increase your visibility and attract more followers.

Plus, by leveraging the audience you’ve already built on other platforms, you can quickly gain a foothold on Twitter and start building your niche presence.

Not every niche account has to have a whimsical anonymous name

@jasonlk is a great example of a niche Twitter account that has successfully leveraged the platform to grow its audience.

Even though Jason uses his own name as his Twitter handle, he has carved out a niche for himself as a thought leader in the field of marketing, entrepreneurship, and SaaS.

One of the things that makes @jasonlk such a valuable Twitter account is the high quality and relevance of the content he shares. He consistently tweets valuable insights, resources, and advice related to marketing and entrepreneurship, which has helped him attract a large and engaged audience.

In addition to sharing valuable content, @jasonlk is also highly active and engaged on Twitter. He frequently replies to tweets, participates in Twitter chats, and collaborates with other accounts in his niche. This level of engagement has helped him build strong relationships with his followers and establish his credibility as a SaaS thought leader.

Give, give, give, before you ask

gary vee

One way to grow your audience on Twitter and establish yourself as a thought leader in your niche is to be very generous and giving with your content. Don’t hesitate to offer valuable advice, resources, and insights to your followers for free! By consistently posting high quality content that helps your followers solve problems or learn something new, you’ll be more likely to attract and retain a loyal audience who will be grateful for your content.

Following the model of “give, give, give, and then ask” popularized by entrepreneur Gary Vee can be a powerful strategy. This means focusing on providing value and helping your followers before asking for anything in return. Generosity leads to trust and credibility with your audience, which can ultimately lead to more growth and success.

Get creative!

Having a niche is all about standing out from the crowd, so make sure to use your creativity to come up with new ways to present your brand on Twitter! Here are some slightly more unconventional ideas you can follow to grow your niche audience:

Host a Twitter scavenger hunt

A Twitter scavenger hunt can be a great and original way to engage your audience and attract new followers – after all, there’s no reason you shouldn’t have fun while promoting your brand! Set up clues and riddles related to your niche throughout your posts and encourage your followers to solve them and find hidden prizes or discounts. It can take you a bit of extra time, but the reward could really be worth it – you could make your mark as a reliable but also fun expert in your niche!

Partner with a complementary brand

Partnerships done right can lead to great results! Find a brand whose products or services correspond to your niche and strike an agreement to do some cross-promotion, post co-branded content, or even set up a joint Twitter scavenger hunt. That way, you can find new followers by exposing your content to a whole new audience, and gain credibility.

Run a Twitter contest

People love competitions and prizes! Host a Twitter contest with a prize relevant to your niche so as to both engage your existing audience and attract new followers.

Build relationships with influencers in your niche

Influencers, by definition, have great influence – could they guide their audience towards you?

To build relationships with influencers in your niche, start by following and engaging with their content: you have to be a fan first! Comment on their tweets, reply to their posts, and share their content with your own followers.

Eventually, as your relationships with influencers grow, they may engage with you further and even feature you in their content or ask to collaborate! Their followers will then be exposed to you and what you have to contribute, which can help you grow your audience and gain even more clout.

Use analytics to track your progress


Growth needs to be measured. It’s important to track your progress in detail by using analytics, so that you can adjust your strategy if needed. Twitter offers a built-in analytics tool, giving you key metrics such as your number of followers, engagement rate, and top performing tweets.

Use Hypefury to manage your schedule, get inspiration, reply to followers and save time

setting time for scheduled tweets hypefury

Although Twitter analytics are helpful, they can only take you so far.

If you’re struggling to grow your niche Twitter account and want to take your presence to the next level, consider using a social media growth tool like Hypefury! Hypefury is specifically designed to help you grow your audience and increase engagement on social media platforms such as Twitter.

With features like hashtag targeting, tweet scheduling, and engagement tracking, Hypefury can help you optimize your content and approach to attract more followers and grow your niche audience. Plus, Hypefury’s interface is simple and intuitive, with easy-to-use features, so you can improve your Twitter strategy without difficulty or too much time wasted! Find out more and read some helpful tips for Twitter growth in our Ultimate Guide to Twitter Marketing!

Conclusion: niche down, find your people

Carving out a niche on Twitter is a great way to focus your efforts and connect with the people most likely to appreciate what you have to offer (or sell). If you optimize your profile and presence and, most importantly, stay passionate about your niche as you post and engage with followers and other users, you are sure to find your place and your audience on Twitter!


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