How to create a powerful Twitter strategy in 202310 min read

At Hypefury, we’re big proponents of justing getting started. Don’t think too hard. Don’t over-analyze. Don’t get the paralysis of overanalysis. Just tweet!

That’s the best way to get from 0 to 1, or from 0 to 1000.

But every once in a while, it does make sense to pause and reflect on what has gotten you where you are, and what you can do better to grow even further.

Today, we’re talking about strategizing and planning your Twitter content.

Creating a Twitter strategy for your content


You’ve grown your Twitter following from 1k to 10k, or 10k to 100k — it’s been a crazy year but you have hit some of your goals! But there’s something bugging you in the back of your mind: will what you tried last year work next year? Where did most of the followers actually come from? How do I know what to do next?

The most important thing is to post consistently and hustle, but there always comes a time to step back and look at the 10,000-foot view — that’s where planning and strategizing come in!

Hypefury is a powerful social media automation tool that helps you plan and execute your social media strategy with ease. It allows you to schedule posts, track analytics, and automate repetitive tasks, saving you precious time and energy. In this blog, we’ll be diving into how you can review, plan and strategize your approach to social media.

Review your past performance on a regular basis to determine what worked and what didn’t

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Before you start coming up with ideas for the future of your Twitter strategy, you need to look back. Indeed, regularly reviewing your past performance is crucial! Look at your follower growth, engagement rates, and which types of content are resonating with your audience and learn about yourself. By regularly reviewing this data, you can identify what strategies and tactics have been successful for you in the past, and which ones haven’t. Then, you can use this information to inform your Twitter strategy and make it more efficient than ever!

This is where Twitter analytics come in. Thanks to these tools, you get very detailed information about your account’s performance to better understand your weak spots and strong ideas. You can also use third-party tools like Hypefury to track your performance and engagement even more easily!

We understand it can be intimidating, but it’s very important that you use all this data to be honest with yourself about what you’re doing wrong. Focusing on what’s working won’t be enough to make your account grow! You have to face the facts and not lt them crush you, but instead have them guide you towards new ideas that you can test on your audience.

It’s ok to make mistakes, and in fact, it could even be part of your strategy if you decide to build in public – revealing the behind-the-scenes of your brand building to gain credibility and good will!

Create a vision for your Twitter account, including what you want to achieve and how you will measure success


You’ve looked back and learned from the past. Still, you can’t start planning for a new Twitter strategy if you don’t know where you’re going!

You need to have a clear vision for your Twitter account – you have to know what you want to achieve, but also figure out how you’ll know that you’ve achieved it! For instance, you can choose to focus on your follower count, or on your engagement rates as indicators of success.

Just like at the gym or when you’re learning a new language, you need to set specific and measurable goals for yourself. For example, you could aim to increase your follower count by 10% in the next quarter. Specific and tangible goals make it much easier to track your progress and make adjustments to your Twitter strategy if needed.

You also have to look not just at what you want, but at what your target audience wants! Make sure you understand them and what they’re after. This information will then inform your vision and Twitter strategy to fulfil it. Say they’re particularly interested in practical tips: you can now focus on making advice giving a focus of your strategy! You audience helps you identify the direction in which you should go.

Keep an eye on any changes in your target audience or industry

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An audience isn’t a fixed entity – people change! For instance, if your target audience shifts from primarily millennials to Gen Z, you’ll want to adjust your content and tone to better appeal to that demographic.

The industry you work in can also go through shifts, led by technology, for instance. If a new social media platform emerges, for example, you’ll want to adapt your Twitter strategy to take advantage of these changes and stay relevant!

SMART: a model to set goals for your Twitter strategy

Now that you understand the importance of goal-setting for your Twitter strategy, let’s go a little further and more specific still.

A good way to remind yourself of what a helpful goal looks like is to use the SMART framework. This acronym reminds you of all the characteristics of a good, helpful goal!

SMART stands for:

Specific: The goal should be clear and well-defined, with a specific result in mind. For instance, “I want to have a lot more followers.”

Measurable: The goal should be quantifiable, so that progress can be tracked and evaluated. In this example, “I want to reach 5k followers.”

Achievable: The goal should be realistic and attainable, taking into account any constraints or resources that may be required. If you’re at 30 followers, it’d be unrealistic to aim for 5k over the next two months! However, if you are at 2k and have some tools available to you, such as advertising, SEO and a good strategy to build a community, getting to 5k in just two months is way more possible.

Relevant: The goal should be aligned with the overall mission and objectives of your brand. If you’re trying to sell an online course, it makes sense to want to get more followers as they could turn into customers. But if you’re on Twitter just to quietly browse some memes and remain anonymous, you don’t need to get more followers.

Time-bound: The goal should have a specific deadline for completion. Getting to 5k followers in a week isn’t the same as trying to do the same in a month, or with no actual deadline in mind! A realistic time frame in which to achieve your goal is a great motivator.

So if you put all of these principles together, a good SMART goal for a business may be: “to increase my follower count to 5k over the next two months through niching down hard, SEO and other community building strategies, in order to make more sales.” This goal is specific (to get more followers), measurable (reach 5K followers), achievable (there’s a strategy and plan in place), relevant (gaining followers will help with sales) and time-bound (over the next two months).

The SMART framework can help you clarify your goals and make sure they’re actionable and attainable!

Review your playbook to use Hypefury for planning and scheduling

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And now for a bit of healthy self-promotion – we promise it’s in your interest, too.

There are tools available out there to further help you with your Twitter strategy and its delivery. Hypefury is one of them, allowing you to plan and schedule your tweets in advance, which means you can save some precious time and energy to spend on other things.

In addition, Hypefury can help you not only prepare your tweets, but send them out at the most optimal time. Indeed, a tree that falls in a forest…

This is why you should use Hypefury according to a playbook – or set of guidelines – that you create for yourself. This playbook will help you determine how and when to use Hypefury, so that you can use this tool to the best of its abilities.

The first step in creating your playbook is to determine the optimal times for posting your tweets. This will depend on your audience and the type of content you are sharing, but in general, it’s best to post when your followers are most active. You may have some clues about that already, but you can also use Hypefury’s analytics to better identify these key moments, whether they are specific days of the week or times in the day.

Secondly, you need to decide how you will use Hypefury to plan your content. You have many options! From creating a content calendar to using Hypefury’s tweet inspiration and thematic grouping features to identify the kind of content that performs best on your account, you have many tools available to you to include in your playbook.

There you have it! Figure out the timing and the tools you will be using for your Twitter strategy with the help of Hypefury!

Use A/B testing to optimize your Twitter strategy

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Even with all these tips, there’s no real guarantee that you’ll strike gold on a first attempt. And that’s ok! Making mistakes is how we learn.

You can even push this theory further by using an approach designed to reveal your mistakes to you.

Indeed, A/B testing allows you to try different strategies and tactics to see which work best for your audience. It’s very simple: as the name indicates, create two (or more) variations of a tweet or campaign, and then test them with your users to see which one performs better!

For example, you might test different headlines or images to see which one gets more engagement, or try posting at different times of the day to see which time slot gets more engagement.

Keep in mind that A/B testing should be an ongoing process – you should always be testing new ideas to optimize your content! Also make sure that you track your results precisely, using a reliable analytics tool.

Create a budget and allocate resources for your Twitter strategy

Having a good Twitter strategy means you have to invest in it – whether it be time, energy or money.

You therefore have to create a budget and allocate your resources to ensure that all your efforts come to fruition. This means not only investing in paid advertising or tools such as Hypefury, but also to think about things like employee time and other resources.

To create an appropriate budget, you have to be realistic about your means and have a sense of priorities. For instance, it would be a mistake to invest a lot of money into your employees if they don’t have enough to work with yet. Make sure that your budget prioritises what can actually benefit you at the stage you’re at.

Consider your overall and more immediate goals, your target audience and your means. After all, having a Twitter strategy won’t be helpful if you don’t have the means and resources to execute it!

All these tips on how to come up with the best Twitter strategy for your brand should help you reach your goals, whatever they may be. For even more help on Twitter marketing, check out our Ultimate Guide!

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