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How to use TweetDeck to manage your Twitter

Managing your Twitter account can be a daunting task, but it’s also a critical aspect of building your online brand and reaching your audience.

Whether you’re a business owner, influencer, or just a frequent tweeter, staying on top of your Twitter game is key to maximizing your potential. Fortunately, Twitter has you covered with their official tool for managing and using the platform: TweetDeck.

TweetDeck offers a range of features to help you stay up-to-date on everything happening in your Twitterverse, including the ability to manage multiple accounts and create a customized interface for viewing them. It’s the ultimate tool for anyone looking to streamline their Twitter experience and avoid the headaches of constantly switching between accounts and windows.

In this article, we’ll walk you through everything you need to know to make the most of TweetDeck. From setting up your account to creating custom columns and managing multiple accounts, we’ve got you covered. So if you’re ready to take your Twitter game to the next level, let’s dive in and see what TweetDeck can do for you!

Table of content:

Getting started with TweetDeck

To get started, you’ll want to head over to tweetdeck.twitter.com and log in using your Twitter credentials.

Logging into TweetDeck

Managing multiple accounts on TweetDeck can be a juggling act, but with a little bit of organization and security savvy, you’ll be a pro in no time! To get started, it’s important to use an account that only you have the keys to. This will help you maintain control and security over your accounts, and make your life a whole lot easier in the long run.

Once you’ve logged in, you’ll be whisked away to your new “Command Center”. Here, you’ll find all the tools you need to manage your Twitter accounts like a boss. Your dashboard will come equipped with four default columns, including your Home feed, Notifications, Messages, and Trends. While these columns are a great starting point, we’ll show you how to take things to the next level and make your TweetDeck work for you.

Before we dive in, let’s take a quick look at how to add a new account to your TweetDeck. With this feature, you can easily switch between accounts and keep all of your profiles in one place. So, buckle up and get ready to take your TweetDeck to the next level!

Linking accounts in TweetDeck

When it comes to managing multiple Twitter accounts, TweetDeck is the ultimate solution. To add another account to your TweetDeck, simply navigate to the “Accounts” section located on the left-hand side of your screen, and click on “Link another account you own.” A new window will pop up, prompting you to follow a series of prompts to add the new account. It’s important to read each step carefully to ensure you understand exactly what you’re doing.

But that’s not all! TweetDeck also allows you to add Team Members to your account. This means that you can grant others access to operate your Twitter account, without sharing your password. It’s a convenient way to delegate tasks and streamline your workflow.

TweetDeck Dashboard

To add a Team Member select “Manage Team”  in the open Accounts window and you’ll open a section allowing you to add colleagues or collaborators to your team.

Once you’ve added a Team Member you can change their capabilities by clicking “Manage Team” and selecting a user. You can choose to designate them a “Contributor”, meaning they can only tweet using your handle or an “Admin” which would allow them to tweet using your handle and also manage other team members.

Having the option to set up your TweetDeck like this is a great help if you’re working with social media managers, or if you’re part of a team or organization and you need members to be sharing and contributing their perspectives.

Working with columns

Now that you’ve got your TweetDeck set up and running smoothly, it’s time to dive into one of the platform’s most powerful features: columns.

Columns are the key to managing how you interact with content on TweetDeck. While you’ll start with four default columns, the real magic happens when you start customizing them to suit your needs. Whether you want to add new columns, or subtract ones that aren’t relevant to your workflow, you’ll have complete control over your dashboard.

By tailoring your columns to your specific needs, you’ll be able to stay on top of the content that matters most to you, without getting bogged down by the noise. So let’s explore how to set up your columns and get the most out of your TweetDeck experience.

So, what columns can you add?

TweetDeck Columns

Here is a list of columns you can to your dashboard and what they bring;

Home: This will show the home feed for an account you select.

User: This will show tweets from a specific user.

Notifications: This will show notifications for a specific account. Think retweets, mentions, likes, and follows.

Search: This will display results for a specific search term

Lists: You can set up a list to view in this section or add a ready-made list you follow.

Collection: A gallery of sorts for tweets you curate for sharing with your followers.

Trending: This will display trends

Likes: Tweets liked by specific accounts will be displayed in this section.

Messages: This will display “DM’s” for one specific account

Mentions: This will display the mentions for one specific account

Followers: Follower activity for a specific account will be displayed in this section.

Scheduled: This section will display your scheduled tweets.

Messages (all account): This will show all your “DM’s” across all the accounts you authorize.

If you ask me, Columns are where it’s at as far as TweetDeck is concerned. The ability to control your viewing experience to this level is something the native Twitter web app is missing greatly. Columns allow you to have the content you’re looking for constantly within viewing range and nothing beats being able to have that kind of ease of use.

Customizable columns open up a number of options from tabs dedicated to an advanced search or keyword to a special series of tabs specifically for doing recon on the enemy. It’s no spy HQ but being able to keep the info you need close is a real added bonus.

Filtering columns 

Now that you’ve got your TweetDeck set up and your columns in place, let’s dive into the next coolest feature: filters!

With TweetDeck, you can easily filter your columns to control the flow of content you see. Simply click on the filter button at the top of your column, and a drop-down menu will appear. From there, you can filter content by “Tweet content” or “Tweet author”.

If you choose to filter by Tweet Content, you can limit the results displayed in your column to only show content containing specific keywords, or remove content that contains certain keywords altogether. This is a great way to keep on top of what people are saying about your brand, products, or services. You can also use this filter to find new opportunities in real-time.

Another way to filter your content is by “Tweet authors”. This will limit the tweets displayed in your column to those from a specific user or those mentioning specific users. This can be especially helpful when collaborating with other users or monitoring specific content from your favorite follows.

From the filter drop-down, you can also move your columns to the left or right by clicking on the arrows at the bottom, clear the content in the column, or choose to remove the column entirely. With TweetDeck’s filtering options, you can easily customize your columns to fit your needs and stay on top of the content that matters most to you.

Following users

Once your columns are all set up you might want to start getting some content you like going through them. This will require you to start following the users whose content you enjoy.

You can find new people to follow by running searches on keywords or for specific users if you know their handles.

if you come across a user whose content you’re a fan of you can follow them by clicking on their profile. Once you do that a pop-up like the one below will come up on your screen.

Following users in TweetDeck

From this pop up you’ll be able to see the user’s bio, some info on their account, and even all the lists they’re included in. You’ll also see a number of options on how you could interact with them at the bottom of the pop-up.

You can choose to follow the user from just the main account or click on the overflow menu (three dots) to follow it from multiple accounts linked to the main user.

As displayed in the picture below, the overflow menu on a user’s profile will also give you the option to Mute, Block, or Report any conduct you feel may violate Twitter’s policies.

Following from multiple accounts on Twitter

Lastly, once you have brought up a followers profile, each of the five buttons at the bottom of the window will give you the option to create a column for that user dedicated to the function you select. You can create columns that will show you the user’s tweets, mentions of their account, a collection of tweets they’ve created, or tweets they have liked. if the user has any public lists you’ll also be able to go through them.

Sharing content on TweetDeck

Now that you know how to set up your TweetDeck for maximum viewing pleasure, you probably want to know how you can get about delivering your content to your followers.

Sharing your tweets on TweetDeck is pretty simple.

1. From your dashboard, click on “Tweet” at the top of your Control panel to the left of your screen.

Tweeting in TweetDeck

2. This will bring up a window for you to type out your tweet.

Twitter posts

3. You can then draft your tweet including any media you might want to share.

4. Once you’re satisfied with your tweet you can tweet it out or schedule it to be posted at a later date and time.

We’ve put together everything you need to know to schedule tweets with TweetDeck here.

You can also send Direct messages from the tweet window. To do so, you select “Direct Message” and it will bring up an address bar for you to add a recipient for your message.

Alternate Twitter DM

While being able to send tweets and DM’s from Tweetdeck isn’t anything to write home about it does make it a lot easier to stay connected with your audience and enjoy greater functionality on your Twitter and at the very least that is something to be happy about.


TweetDeck’s Collections function is a fantastic feature that lets you create tweet grids to spice up your website. It’s a great way to add a personal touch to your online presence and extend your influence beyond the Twitterverse. To start your own collection, all you need to do is create a new column and add tweets by dragging and dropping them in, or entering their URL. Once you’re happy with the tweets in your collection, you can share it with your followers by tweeting about it, or embed it into your website or blog as a tweet grid. With TweetDeck’s Collections, you can showcase your personality and thoughts in a unique way, and the best part is that it’s completely free! So why not give it a go and see how it can enhance your online presence?

And there you have it, TweetDeck, Twitter’s attempt at giving us a better way to manage our accounts and experience on the platform.

The drawbacks of TweetDeck and how Hypefury can help

Besides being designed to have you spend as much time as possible on Twitter, there are a few glaring issues with TweetDeck that users should be aware of.

One of the most significant limitations of TweetDeck is its inability to schedule tweet threads. While you can schedule individual tweets with ease, the platform doesn’t allow you to plan out entire threads in advance. This means that if you want to create a series of tweets that build on one another, you’ll need to post them manually, one at a time.

For users who want to save time and streamline their social media strategy, this is a real inconvenience. But don’t worry, if your looking for a tool that can help you schedule your Twitter threads, don’t look any further and give Hypefury a try!

Another drawback of TweetDeck is its lack of support for automatic retweets and scheduling retweets. If you’re after engagement keeping your tweets in circulation is a must, especially with the algorithm continuously challenging you. Giving your content a second life with automatic retweets and scheduling retweets should definitely be part of your strategy. And guess what? Hypefury does that too!

On TweetDeck, you simply can’t schedule tweets from your mobile. TweetDeck isn’t available on mobile and neither can you schedule tweets in the native Twitter app.

This is where Hypefury comes in again: with Hypefury, you can schedule tweets AND threads on mobile!

Hypefury is exactly what it sounds like: a lot of energy, hype and impact for your Twitter account!

If you’re serious about Twitter, you should definitely let Hypefury help you get your content where the engagement is. That could be just pure brand awareness and account growth or it can be part of the larger picture, including your sales, sign-ups and leads.

What else do you need to know to give our free trial a go?

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How to use TweetDeck to manage your Twitter

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