When it comes to Twitter marketing, the techniques you use better be head-turners!
Red Bull once left empty cans of their drink in garbage cans to make people think they were more popular than they were. Blackberry, the mobile phone company that preceded and was then dethroned by the iPhone in the early 2000s, even sent women to bars to get guys to use their phones for promotion.
What will you do to market on Twitter?
Keep reading to find out about these various approaches:
- stirring controversy
- using CTAs
- leverage marketing
- professional marketing
- live-tweeting events
- encouraging your own circle to promote your brand.
What’s your plan of action?
If you’re looking to be successful with Twitter marketing, you need to think outside the box and come up with something original! Keep reading to get some ideas.
Controversial and emotion-stirring tactics
While this approach, often used by celebrities, is risky, it can sometimes be effective if done right! Creating a stir is a great way to get some attention, but people might end up just following you for the drama you create. But if you still want to give this technique a shot, here are some strategies:
- Be controversial: Share strong opinions or make bold statements that will spark debate and attract attention.
- Be funny: Humor is a great way to connect with people and grow your following. Share funny memes, jokes, or anecdotes that will make people laugh and want to follow you for more.
- Be informative: It always feels good to learn something useful! Make your followers happy by sharing valuable information that they’ll find useful. This could be news, tips, or insights on a particular topic.
- Be engaging: Interaction is everything online. Make sure to respond to your followers’ comments and messages, and even ask them some questions to get into interesting conversations!
- Be authentic: Nothing beats the truth. In your tweets, always share your real thoughts, feelings and experiences rather than what you think you should say! People appreciate realness and vulnerability and they will want to follow you for that.
- Collaborate with other users: Use your niche to expand! Collaborate with other users in it by retweeting their content, tagging them in your tweets, or hosting a Twitter chat.
- Use hashtags: Use relevant hashtags to make it easier for people to find your tweets and attract new followers.
- Be consistent: Twitter marketing is a marathon, not a sprint! Make sure you tweet regularly and consistently to keep your followers engaged and attract new ones.
Call-to-action marketing
Call-to-action marketing is nothing less than the bread and butter of Twitter marketing: it’ll help you build a relationship with your audience that’s stronger than a bear hug from a Sumo wrestler. Are you ready to take your Twitter game to the next level?
As the name suggests, call-to-action marketing involves asking your audience to act in a certain way.
First things first, we need to get your followers interacting with your posts. And let’s be real, who doesn’t love a good DM? So go ahead and shoot a message to 5 of your followers and ask them to engage with your posts. But don’t stop there! Make sure you have a squad of friends on standby, ready to jump in and interact with your posts like a pack of friendly wolves.
Next up, we’re gonna market your recent posts under the comments of tweets. This way, your followers will see your posts, and their followers will see your posts, and their followers will see your posts. A never-ending cycle of awesomeness! This strategy has worked wonders for many creators in the long run, and it’ll work wonders for you, too. But we can all agree that it takes a lot of effort to DM each individual person. That’s why we recommend using the Auto-DM feature from Hypefury to make your life easier. Because who wants to spend all day DM’ing when you can be out there living your best life?
Leverage marketing
This technique is all about using the big dogs of the industry to propel yourself to the top. Think of it like hitching a ride on a rocket ship to the moon! Ready to blast off?
The first step is to become a regular in the comments section of your chosen influencers’ posts. Share your thoughts and opinions, but don’t be pushy about promoting your content. The goal here is to build a strong relationship with these influencers. Once you’ve established a connection, they’ll start to take notice of you and before you know it, they’ll be retweeting your tweets, giving you exposure like a lighthouse on a dark night!
But before you start texting these influencers with the intention of using them, remember that they were once in your position too. So, reach out to them with the hope of making a friend. Most of them will be empathetic and respond positively if they can sense your sincerity.
And lastly, never lose touch with these influencers once you’ve made it. Make sure to help them out whenever they need it, and they’ll be more than happy to return the favor. Remember, it’s not just about getting to the top, it’s also about staying there.
Professional marketing
Essentially the best and most successful kind of Twitter marketing, professional marketing is all about the famous phrase, “fake it till you make it.”
Tweet and offer advice to other creators like you have 10K followers, even if they are just 10.
This will make a lot of people take you more seriously and will boost your reach.
Live-tweeting events
Twitter is an instantaneous platform, so what better way to grab attention than to be truly in the present moment? Not only will live-tweeting events make you the life of the party (or conference, or rally, or whatever event you’re live-tweeting), but it’s also a great way to connect with potential customers and build your brand.
Step 1: Choose your event wisely. You can’t just live-tweet any old thing and expect to be a social media superstar. Make sure the event you’re live-tweeting is relevant to your brand and target audience. For example, if you’re a company that sells cat toys, live-tweeting a dog show might not be the best idea.
Step 2: Get your equipment in order. You’ll need a fully charged phone or laptop, a stable internet connection, and most importantly, a sense of humor!
Step 3: Prepare your tweets in advance. Sure, it’s called “live-tweeting,” but that doesn’t mean you have to wing it! Come up with a list of clever, witty, and on-brand tweets that you can easily copy and paste as the event unfolds.
Step 4: Use hashtags and handles wisely. Make sure to include relevant hashtags and handles in your tweets so people can easily find and follow the conversation. And whatever you do, don’t spam the event’s official hashtag! That’s just rude.
Step 5: Interact with your audience. Live-tweeting isn’t just about sharing your thoughts on the event, it’s also about engaging with your followers. Respond to comments, answer questions, and retweet other users’ tweets.
Step 6: Don’t take yourself too seriously! Remember, live-tweeting is supposed to be fun! Don’t be afraid to inject a little personality into your tweets and to make fun of yourself if things don’t go as planned.
And there you have it! Follow these simple steps and you’ll be a live-tweeting pro in no time. Now go forth and tweet your heart out!
Encourage your customers, partners, and employees to engage with your brand
The people you know who already like you and what you do are a great resource for your marketing efforts! Getting them to engage with your content can help raise the profile or your brand and expose it to ever more people. Here are a few tips to help you get started:
- Create a clear and compelling brand message: Clarity is the foundation of any good strategy. Make sure that your brand message is unambiguous and easy to understand, and that it fits with what you have to offer so that it can resonate with your target audience.
- Make it easy to share your brand: Provide your people with easy-to-use tools, such as social media sharing buttons, email signatures and brochures, so that helping you out isn’t a burden but their (easy) good action of the day!
- Reward those who promote your offer: Feeling generous is very nice, but it may not be enough of an incentive to get your friends, colleagues and clients to help you out. Offer them something in return for their help, such as discounts, prizes, or some kind of recognition.
- Show them how it works: Are they still a little sceptical or reticent? Why not give examples of how other customers, partners, and employees have promoted your brand in the past and the benefits they’ve received!
- Engage with your audience: Once again, being responsive is important. Don’t leave messages or comments unanswered and create a sense of community around your brand!
- Provide excellent customer service and products: A happy customer is a generous one! Make sure that your clients, collaborators and employees have a good experience with your brand so they’ll be more likely to promote it.
- Create a referral program: Encourage existing customers to bring new customers to your business by offering them a referral bonus or discount.
- Use employee advocacy: Your own employees may be the best placed to help you, since they really understand your offer. Encourage them to share your company’s content on their personal social media accounts!
By following these tips, you can create a culture of brand promotion within your organization and turn your customers, partners, and employees into powerful advocates for your brand.
If you want to learn more about Twitter marketing, make sure to check out our ultimate guide!
