Twitter Marketing – 5 Common Mistakes People Make

Most people say they do Twitter marketing, but very few people actually take it seriously and devote time to understanding how it works, why it works, & how it can be done successfully. Reading psychology & behavioral economics is one good way for it. Anyway, coming to the different platforms that one needs to use […]
Career opportunities grow as LinkedIn launches “Career Pathfinder”

The pandemic has been and continues to be tough on all of us. But, LinkedIn is doing its part to help alleviate the burden by allowing users to achieve career advancement while navigating the pandemic. Through the LinkedIn Learning Pathfinder or Career Pathfinder, LinkedIn is empowering users to develop the skills they need to take […]
5 Industries that Rely Heavily on Social Media

Effective marketing is essential to success in any industry. Without it, there are no leads, and no leads mean zero sales, and that ultimately spells doom for the business. For a long time, businesses could only rely on traditional marketing methods to find customers for their products and services, but that has changed. Social media […]
Instagram Update Rolls out – What We Have to Know

Instagram is one of the biggest social media platforms in the world. With over 1,4 billion users worldwide, the guys at Meta (formerly Facebook) have to constantly imagine new ways to keep them engaged and how to attract even more users. And with TikTok crossing the billion-user mark to start the year, Instagram has been […]
Russian Bloggers and Businesses Struggle Following Social Media Ban

As the war continues to unfold, a powerful dictator has subjected innocent people to a war of aggression and made Ukrainian citizens suffer. The social media ban in Russia that started on the 4th of March 2022 was just a way to get control within his country. It was his way of stopping information from […]
7 Social Media Trends to Watch out for in 2022

Are trends your friend or foe? People love to hate on those who follow trends until they get sucked into the rabbit hole themselves. Trends will forever have your back in case of new content creation or going viral. You just need to know which ones to follow and when. Keep in mind that as […]
Keyword search in DMs now available on Twitter

Search for any keywords in the DMs as Twitter now offers the possibility to do a proper keyword search and find those chats that match the searched query. We all must have randomly searched for an Instagram post on the Google search engine by typing out little text/object about that particular post that we’d remember. […]
The Power of Social Media during the War in Ukraine

It was this exact image that led to social media’s role during this war, it was no longer just funny memes, it was a cry for help. This was what caused an entire generation to stand up for a country they had never even been to. We read about them in our history classes, some […]
How to Create a Social Media Strategy in 6 Easy Steps

Are you looking to polish up your social media marketing strategy in 2023? Awesome! There’s never been a more opportune time to do this. Creating a social media strategy can seem overwhelming, but we’ve got you covered with six easy steps. From defining your target audience to measuring your success, we’ll guide you through everything […]
6 LinkedIn Marketing Strategies To Use in 2022

LinkedIn has come a long way. It used to be a place where job seekers kept their hopes alive, but it’s now a thriving networking space for the next generation of professionals. The evolution into a hub for young professionals looking to talk business has also changed the way content is shared on the platform. […]