Social media and mental health: how to protect yourself and optimize your time online

Everyone talks about it, but what exactly is mental health? Mental health and self care have become buzzwords online and off. But what exactly do we mean when we say that you should take care of your mental health? Our culture is more familiar with the idea that we should all take care of our […]
The surprising power of negative engagement on Twitter

Negative engagement on social media platforms such as Twitter can be seen as an inherently bad thing. After all, this very blog usually recommends that you interact with people online so that they will grow to like you and choose to follow you! But when used strategically, negative engagement can actually benefit you and your […]
Thoughts on Twitter’s recent ban of 3rd party apps

A few days ago, it became clear that 3rd party apps Tweetbot’s, Echofon’s and Twitterrific’s API credentials were revoked. They could no longer use the same system we use to fetch and post tweets. While we still don’t know why the credentials were revoked, this is what I think happened. Why did 3rd party apps […]
What’s a content scheduling plan? Plan your week on Twitter in 1 day

The basics A content scheduling plan is when you write down a detailed plan for your content ahead of time. It helps you stay on track and make sure that your creativity won’t go to waste! Here are some reasons to consider scheduling your content: Your ideas deserve to be heard even if they pop […]
Why posting memes will help you grow on Twitter in 2023

Twitter is the ultimate platform for sharing content, news and opinions. It has become a powerful tool for companies and individuals to market their products and services. However, even with its many advantages, it can be difficult to get your audience to engage with your Twitter posts. After all, it’s a lot of text, and […]
The surprising benefits of niching down hard on Twitter

Are you tired of feeling lost in a sea of posts on Twitter? Are you struggling to gain traction and grow your audience? If so, it might be time to consider niching down hard on the platform. Many people believe that the more general their content is, the more people it will appeal to – […]
How to sell your goods online and monetize your audience

Are you looking for ways to monetize your audience and sell your goods online? Maybe you have an amazing online course, a service you can offer, handmade furniture, a digital book, or some music you’ve been eager to sell, but aren’t sure how? You’re in luck – selling products online is easier than ever and […]
Consistency matters (the stats don’t lie): why you should post every day

When it comes to social media success, consistency is key. Posting regularly will help ensure that your content reaches the maximum number of people. Studies have shown that the more often you post, the more likely it is that people will see your posts and interact with them. It’s no wonder that most big companies […]
How to create strong referral programs to boost your newsletters

Content marketing is all about creating valuable and informative content that attracts, engages, and converts your target audience. Once you’ve chosen the right platform for your newsletter and began writing it, you want to see it thrive. One effective way to grow your newsletter audience and expand your reach is through referral programs. Referral programs […]
Make ‘Em An Offer They Can’t Refuse: Write Strong Calls-To-Action (CTAs)

You’ve certainly heard of – and hopefully are already using – calls to action (CTAs). But you’re probably not optimizing your CTAs the best way you can – you’re doing it wrong! What if I told you that by reading this article, you can probably add somewhere between 10-100% more growth to your audience? Do […]
