Twitter is one of the most populated social platforms on the internet, where anyone and everyone is clamoring for their voice to be heard. A lot of strategies and tips about how to leverage the algorithm to garner engagement and virality make the rounds but at the end of the day, content remains king.
Indeed, the best tweets are so successful because of their content first, and other add-ons second, such as tweet format, specific strategies, and so on.
All these aspects work together and in this article, you will learn how to implement all of them to consistently create successful tweets!
- Engaging tweet formats
- What do the best tweets have in common?
- How to use Hypefury to find tweet templates for successful tweets
Engaging tweet formats
The best tweets of all time have some characteristics in common, and by studying them, you too can learn to create posts that will garner a lot of engagement and help you grow your account fast. Here’s a breakdown of what kinds of tweets are most successful to give you some inspiration when crafting your own tweets.
Short and straight to the point
The rule of thumb is to stick to 280 characters per tweet. Tweets are already designed to be short and simple (although Elon Musk is experimenting with changing that), so the algorithm is sure to push for that format and favor it. Try to get your point across as quickly as possible and cut out all unnecessary words!
Make sure to also use simpler language. Complicated and complex words risk making you sound arrogant and hard to reach, which would have a negative influence on your social profile.
When creating a tweet, think from your audience’s perspective first. If the language of the tweet is approachable and clear, you have more chances of getting likes, shares and engagements from them!
From photos to infographics, visual content is a great way to catch the doom-scrolling user’s attention. It attracts a greater number of viewers because it makes the content more appealing and informative. It’s also a way to subvert the character limit! Data shows that tweets with images get 55% more leads.
Twitter has grown leaps and bounds when it comes to visual content over the past few years, which means it’s important for users to unravel the potential of visual marketing on Twitter.
Complementing your content strategy with rich media such as photos, branding graphics or YouTube videos helps drive retweets. Recently, Buffer took a sample of 100 tweets from their own account and compared the engagement averages of tweets with and without images included using Buffer’s built-in analytics. The results detailed that tweets with images received 18% more click-throughs, 89% more favorites, and 150% more retweets.
For example, here Joyce Chou displays a very eye-grabbing visual that contains a ton of valuable information that would have seemed boring as a simple text.
Additionally, incorporating other formats like GIFs and memes in your tweets can give your brand a unique voice. It helps you stand out better and grabs hold of your audience’s attention instantly.
You can make GIFs and memes a prominent element of your social media storytelling. You’ll often see users incorporating GIFs from Twitter’s built-in GIF library into their best tweets and replies, helping them better connect with their audience.
Twitter is a marketing and networking tool. The best users understand the upside of having a powerful Twitter presence, and while some just use the platform to share their random daily thoughts, the pros are busy making a name for themselves.
There are a couple of ways to establish yourself as an authority, such as sharing high-value tweets, giving insightful commentary on current affairs or trending topics, and displaying your expertise on industry topics — but writing Twitter threads is how the bigger accounts get everyone to stop and think: “Wow, she knows what she’s talking about. I’m going to follow her.”
Twitter threads are the best way to show the extent of your specific knowledge and the depth of your wisdom. On a platform where everyone is sharing platitudes and boring tweets one could easily scroll past, Twitter threads allow you to show that you have insight to offer, that you do your research and take time to clarify your thoughts, and that whenever you share something, there’s a lot of value to be gained in paying attention.
Threads display your unique style of thought and writing, and they let everyone know what ideas you like, what interests you, and what you’re good at. That is the power of threads, and every day on Twitter, people who understand that are using them to build their audience, create opportunities, expand their networks, and signal to like-minded individuals that they could get together and do amazing things.
Twitter threads are a powerful tool and often go viral. Since the good ones share truly unique and insightful information or ideas, they stand out from the noise and people find value in sharing them with their audience. Just have a look at your Twitter feed and notice how many of the suggested posts presented to you from people you don’t yet follow are threads!
According to Twitter, there are 255 million active Twitter users generating more than 500 million Tweets per day. Link clicks are by far the biggest way users interact with content, accounting for 92% of all user interaction with Tweets.
You should therefore try to include a link in your tweet whenever possible. There’s only so much you can pack in 280 characters anyway, and providing your audience with a link to resources where they can get more information will make you a more valuable and helpful user.
Adding links in your tweets is also the perfect way to test your other kinds of content and see how your audience responds. For instance, you could try linking to your YouTube channel or your blog, and see if your followers appreciate it and take a look at your content!
What do the best tweets have in common?
Beyond their general formats, successful tweets also share some qualities in the ways in which they address their audience. Keep reading to learn more about what makes a tweet more successful.
Shorter tweets are more favorable for retweeting. Research by Track Social on 100 well-known brands popular on Twitter found that the sweet spot for Tweet length is right around 100 characters. Their analysis saw a spike in retweets among those in the 71-100 character range.
This length is perfect for sharing commentary while also inviting your audience to engage, without taking too much of their time.
If you can veer toward the shorter side, it might be worth a try for your clicks as well. Tweets shorter than 100 characters get a 17% higher engagement rate, according to Salesforce.
A powerful Twitter quote could do just the trick – if it can communicate an idea convincingly and briefly, it can reach a lot of people fast!
Address a community and ask questions
Don’t tweet into the void!
Make an effort to address your community when curating content. You can ask questions to better garner engagement from your followers. You can also conduct polls or simply start a conversation by commenting on other people’s tweets with insightful comments.
Indeed, one way to garner engagement is to leverage discussions that are already happening. Find other people’s best tweets, quote tweet or reply to them to add to the conversation and keep the engagement up!
Every business and audience is different, so it’s best to test and observe multiple days of the week to see what works for you.
A study by Salesforce discovered that Twitter engagement for brands is 17% higher on Saturday and Sunday compared to weekdays, but that only 19% of all brand Tweets are published on weekends. Weekend engagement rates are particularly high for sports brands, fashion, entertainment and publishing brands.
And you don’t have to give up your weekend to take advantage of this – there are a lot of solutions like HypeFury and others available that will schedule your tweets in advance (though you will want to keep an eye on your replies and participate in the conversation.)
For those working with business-to-business brands, you may want to stick with weekdays or start with a smaller experiment on weekends. An Argyle Social study found that weekdays provide 14% more engagement than weekends for B2B.
Find a niche
It’s easier to build a community and garner engagement when you stick to a specific kind of audience. Engagement thrives on relatability and audiences feel more comfortable engaging with something that has made them feel seen!
Give your audience something to look forward to and focus on a concept to center your tweets around, especially if you’ve found a successful one.
Consider posting powerful Twitter quotes, either your own or those of people that your niche admires – people love to read the inspiring, iconic or thought-provoking thoughts of the people that inspire them!
Leverage industry news
One type of content you should share across all platforms is important and/or interesting industry news. This is information your audience should be made aware of, and they’ll love you if they get it from you!
Whether it’s a simple article about people within your industry, a major change in regulations, or even just a small change, you want to share this with your audience. These kinds of posts often make for the best tweets because they truly are useful to your audience!
When there’s a trending topic on Twitter, the platform tends to promote the discussions around it and it’s smart to jump in to increase your own reach!
Some of the best tweets out there stand out precisely because they are different from the others and give a new perspective on something currently affecting many people.
A good way to stand out is to give an unconventional insight into the trending topic. Let the trend inspire you! Make sure you’re commenting on subjects that are specific to your industry and niche, from an authentic point of view that you can defend.
Mention and involve industry experts
Make your content conversational and relatable by tagging community members and experts!
Twitter is a great platform for sharing views about certain concepts and thought leaders, and mentioning them in your tweet can be a great way to start a valuable conversation.
Moreover, this can also lay the foundation for a fruitful relationship between you and the industry expert you mention in the tweet. Indeed, doing this will not only help you expand your social network on the platform, but also allow you to widen your tweet reach and visibility through such relationships.
And who knows, you may even become friends with that expert! The best tweets are those that lead to real, tangible results.
Check out this post about the best motivational Twitter quotes – they could be great sources of inspiration for your next tweet and can show you what kind of content works!
How to use Hypefury to find templates for successful tweets
Using what other successful tweeters before you have used is a good way to get ahead of the curve when curating tweets.
Luckily for you, Hypefury can help you do just that in a very easy and quick way!
Hypefury is very intentional about having tools that optimize for human inspiration and creativity. The “Create” section on the Hypefury platform houses a feature that will help you learn how you can use these features for effective Twitter marketing.
The “Get inspiration for tweets” feature helps you draw from previous templates and ideas that have trended well on your timeline based on a particular interest.
These interests differ widely – you can pull up tweets related to marketing, investing, crypto, relationships and more. When you click on one of these categories, you get access to a bunch of tweets that you can reuse and quote on your timeline. It’s an endless source of new content!
To create your database of inspiring tweets, a.k.a. your Tweet Inspiration categories, you can either tag the Hypefury bot under tweets you like and add “save to [name of the category],” or you can use the Hypefury Chrome extension, which will add a Hypefury button under tweets allowing you to categorize them.
Some Tweet Inspiration categories you can select on the Hypefury page won’t necessarily provide you with content, but instead offer previously successfully tried templates that you can follow. These include “Templates,” “Thread Hooks” and “Questions.”
You can combine a number of these categories to show multidisciplinary tweets. There’s no limit to how much inspiration you can get out of Hypefury!
Scroll through the suggested tweets that appear when you’ve selected a category, and when you find one that sparks your inspiration, click the “Re-use” button.
A Composer Window will open, where you’ll be able to rework the original tweet and decide whether to post it now, save it as a draft or schedule it for later. You can also choose to set it as an Evergreen tweet, to be automatically reshared later.
Hypefury has a ton of additional features you can use to create the best tweets and supercharge your Twitter marketing. Start your free 7-day trial today to try out all the tools that Hypefury has to offer to help you grow on Twitter!